# Cauliflower Dairy Cauliflower is being used as a substitute for cheese in dairy-based foods. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Apr 7, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cauliflower-substitute ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Cauliflower Dairy trend? **Cauliflower Dairy:** Brands are updating their plant-based product lines with cauliflower. The vegetable is being utilized either as a base for vegan cheeses or as a substitute in other products. ## The consumer insight behind the Cauliflower Dairy trend Consumer interest in the vegan lifestyle continues to grow exponentially and this creates a demand for more diversity in terms of meat and dairy alternatives. Many are open to experimentation in this space as they try plant-based products that authentically replicate their traditional counterparts. As a result, vegan consumers and those looking to expand their dietary preferences are enthusiastic about ingredient innovations that contribute to flavor and texture. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 21 to Apr 8, 2020 - Published: Apr 7, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cauliflower Dairy trend ### Cauliflower-based Dairy Substitutes Brands are utilizing cauliflower as a base for vegan cheeses or as a substitute in other dairy products to cater to the growing interest in plant-based alternatives. ### Niche Plant-Based Alternatives Consumers are looking for diversity in meat and dairy alternatives and are drawn to unique substitutes such as nut-free and cauliflower-based cheese alternatives ### Gluten-Free & Allergy-Friendly Options Brands are offering plant-based substitutes that cater to specific dietary restrictions such as gluten-free and allergen-free options. ## What the Cauliflower Dairy trend means for industry ### For Plant-Based Foods Industry This industry is expanding with the growing demand for plant-based alternatives, with a focus on creating diverse and innovative products using unique ingredients such as cauliflower. ### For Allergy-Free Foods Industry As more consumers with specific dietary restrictions seek out alternatives, the industry is catering to their needs by offering gluten-free and allergen-free options. ### For Sustainable Food Industry Brands are using manufacturing byproducts to create environmentally resilient alternatives to dairy, contributing to the sustainable food industry. ## Workshop question How could your brand prioritize diversity of choice within its offerings? ## Trend signals for Cauliflower Dairy Trend score 3.2 out of 10, from popularity 54%, activity 33%, freshness 9%. - Popularity: 54% - Activity: 33% - Freshness: 9% ## Examples of the Cauliflower Dairy trend 4 featured examples from Jan 21 to Apr 8, 2020. - [Delicious Plant-Based Pizzas](https://www.trendhunter.com/trends/delicious-plantbased-pizza): Chloe Vegan Foods LLC Spotlights Its Line of Guilt-Free Pizzas (Category: Lifestyle) Implication: Opportunity to disrupt the plant-based food industry by offering a diverse range of pizzas that cater to different dietary needs and tastes. - [Cauliflower-Based Cheese Alternatives](https://www.trendhunter.com/trends/plant-based-cheese-alternative): These Plant-Based Cheese Alternatives Recreate Popular Kinds (Category: Eco) Implication: Grounded Foods’ cauliflower-based cheese alternatives represent a disruption in the plant-based food industry as it creates a new category for dairy and allergen-free cheese alter… - [Plant-Based Queso-Style Dips](https://www.trendhunter.com/trends/plantbased-queso-dip): Good Foods' Plant-Based Queso Dip is Made with Almonds & Cauliflower (Category: Lifestyle) Implication: The plant-based queso dip by Good Foods taps into the vegan food products industry by providing a dairy-free alternative that satisfies consumer cravings for cheesy goodness. - [Vegan-Friendly Fondue Mixes](https://www.trendhunter.com/trends/dairy-free-fondue): Urban Cheesecraft's Dairy-Free Fondue Mix is Highly Customizable (Category: Lifestyle) Implication: Disruptive innovation opportunity in the vegan food products industry by offering customizable options and allergen-free alternatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)