# Cauliflower Conversion The vitamin-packed veggie is incorporated as a healthful substitution. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 9, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cauliflower-conversion ## Key Figures - Trend score: 4.7/10 - Evidence articles: 9 ## What is the Cauliflower Conversion trend? **Cauliflower Conversion:** Fueled by the empowered online health food community recent positioning of it as a superfood, cauliflower is being embraced as an all-purpose ingredient and often, as a substitution in traditionally meat-centered dishes. This progression highlights the experimental attitude of consumers looking to enhance vegetarian meal options by channeling staple dishes without compromising flavor experience. ## At a Glance - Evidence: 9 featured examples - Articles from: Nov 3, 2015 to Apr 16, 2019 - Published: Feb 9, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Cauliflower Conversion trend ### Cauliflower for substitution The experimental attitude of consumers enhances vegetarian meal options by channelling staple dishes without compromising flavor experience. ### Innovation in vegetable-based meals The introduction of vegetable-infused ice creams and novelty products that swap out vegetables for traditional ingredients is revolutionizing the way consumers choose healthier alternatives. ### Use of cauliflower in baking Cauliflower-based baking mixes provide fewer calories, carbs, fat, and sodium than leading gluten-free and paleo baking mixes opening up disruptive innovation for the development of healthy but delicious baked goods and mixes. ## What the Cauliflower Conversion trend means for industry ### For Food and beverage Food and beverage sector has immense potential to explore more and more possibilities to explore non-traditional and healthy ingredients which can provide substitution for unhealthy staples. ### For Health care and wellness Healthcare and wellness industry can harness the power of vegetable-based food and expand the scope of healthy food choices by incorporating vegetable elements such as cauliflower into meals, adding more nutrients to diets. ### For Retail Retail industry can capitalize on consumers who are health-conscious and allow alternative ingredient products to reach the wider public on a global scale. ## Workshop question If you had to recreate your product/service from scratch, what tweaks or pivots would be made along the way? ## Trend signals for Cauliflower Conversion Trend score 4.7 out of 10, from popularity 72%, activity 62%, freshness 8%. - Popularity: 72% - Activity: 62% - Freshness: 8% ## Examples of the Cauliflower Conversion trend 9 featured examples from Nov 3, 2015 to Apr 16, 2019. - [Cauliflower Breakfast Cups](https://www.trendhunter.com/trends/grain-free-hot-cereal): Purely Elizabeth Created a Grain-Free Hot Cereal Alternative (Category: Lifestyle) Implication: Companies in the food and beverage industry can explore innovative uses of vegetables to create healthier and more convenient meal options. - [Vegetable-Infused Ice Creams](https://www.trendhunter.com/trends/peekaboo-ice-cream): Peekaboo Ice Cream Has a Hidden Serving of Veggies in Every Pint (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce vegetable-infused ice creams and other frozen desserts to tap into the growing market of health-conscious consumers. - [Cauliflower-Based Baking Mixes](https://www.trendhunter.com/trends/cauliflour): CAULIPOWER's 'CAULI-FLOUR' is a Vegetable-Powered Mix (Category: Lifestyle) Implication: Companies focused on creating gluten-free and paleo products have a great opportunity to enter the baking mix category by using vegetable-based ingredients. - [Cauliflower-Based Macaroni Meals](https://www.trendhunter.com/trends/cauli-mac): Ark Foods Cauli Mac is a Plant-Based Alternative to Mac & Cheese (Category: Lifestyle) Implication: The convenience food industry can capitalize on the growing demand for plant-based meals that are quick and easy to prepare. - [Cheesy Mashed Cauliflower Dishes](https://www.trendhunter.com/trends/mashed-potatoes): This Healthier Version of Mashed Potatoes Subs Out the Spuds (Category: Lifestyle) Implication: Companies in the food and beverage industry can explore and capitalize on the growing demand for healthier alternatives to traditional dishes. - [Cruciferous Vegetable Drinks](https://www.trendhunter.com/trends/cauliflower-drink): Splendid Spoon's Cauliflower Drink is Like a Bottled Hearty Soup (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of plant-based drinks by developing new and innovative offerings that cater to health-conscious consumers. - [Grilled Cauliflower Sandwiches](https://www.trendhunter.com/trends/gluten-free-sandwich): This Gluten-Free Sandwich Uses a Veggie in Place of Bread (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of gluten-free sandwiches by offering innovative and tasty cauliflower-based alternatives. - [Frozen Cauliflower Tater Tots](https://www.trendhunter.com/trends/caulitots): Maas River Farms' Cauli-Tots are Made with GMO-free Cauliflower (Category: Lifestyle) Implication: The frozen food industry can incorporate more vegetable-based options like cauliflower tater tots to cater to health-conscious and carb-aware consumers. - [Meatless Barbecue Cauliflower Wings](https://www.trendhunter.com/trends/chicken-wings-recipe): This Vegan Chicken Wings Recipe Swaps Poultry for Vegetables (Category: Lifestyle) Implication: The plant-based food industry can tap into the growing demand for alternatives by developing and marketing innovative meatless wing products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)