# Cash-Awarding Fitness Fitness apps are now paying customers to exercise while using their apps. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jul 7, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cashawarding-fitness ## Key Figures - Trend score: 2.1/10 - Evidence articles: 6 ## What is the Cash-Awarding Fitness trend? **Cash-Awarding Fitness:** Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards. ## The consumer insight behind the Cash-Awarding Fitness trend With the plethora of workout options consumers have—from live-streamed at-home fitness to outdoor fitness classes—they're facing decision fatigue when it comes to exercising. In addition, many of these activities can be costly to consumers, creating another barrier for people who may not have the means to exercise in the way that it's often promoted. These demographics are drawn to brands that offer services that help consumers maintain motivation in a way that's both affordable and easily integrated into their existing lifestyles. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 21, 2019 to Mar 4, 2022 - Published: Jul 7, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cash-Awarding Fitness trend ### Cash-Awarding Fitness Programs Brands are launching fitness apps that offer cash rewards for achieving fitness milestones, which may inspire other companies to explore their own reward programs. ### Motion-Detecting Fitness Apps The use of motion-detecting fitness apps, like Fitbotic, offers an opportunity for companies to develop innovative features that motivate users with different coaching styles and payment plans that incentivize consistent usage. ### Weight Loss-Rewarding Programs Healthy Wage and HeadUp demonstrate that financial incentives can be used to improve overall health outcomes, creating a potential for companies to explore similar programs to tackle obesity, lower healthcare costs, and improve employee wellness. ## What the Cash-Awarding Fitness trend means for industry ### For Fitness Wearables Fitness wearables are a key driver for cash-rewarding fitness programs, as they allow for easy tracking of fitness milestones and automation of rewards. ### For Health and Wellness Services The health and wellness industry can utilize cash-rewarding programs to provide greater accessibility to fitness services for various demographics, offering a more affordable and integrated way to maintain motivation. ### For Consumer Electronics Consumer electronics companies have a unique opportunity to enhance their offerings with cash-rewarding fitness programs to incentivize the adoption of their products. ## Workshop question How can your brand leverage rewards to incentivize consumers? ## Trend signals for Cash-Awarding Fitness Trend score 2.1 out of 10, from popularity 29%, activity 22%, freshness 11%. - Popularity: 29% - Activity: 22% - Freshness: 11% ## Examples of the Cash-Awarding Fitness trend 6 featured examples from Jun 21, 2019 to Mar 4, 2022. - [Walking-Rewarding Apps](https://www.trendhunter.com/trends/outrun-app): The 'Outrun' App Rewards Users for Achieving the Highest Number of Steps (Category: Tech) Implication: Disruptive innovation opportunity: Introducing technologies and platforms that promote physical activity and overall well-being. - [English Weight Loss-Rewarding Programs](https://www.trendhunter.com/trends/headup): HeadUp is Rewarding Healthy Lifestyle Changes with Vouchers (Category: Lifestyle) Implication: Providing wearable technology, nutrition and weight loss plans and health coaching services. - [Money-Rewarding Walking Apps](https://www.trendhunter.com/trends/lifecoin): LifeCoin Pays Its Users for Each Step They Take While Using the App (Category: Tech) Implication: Opportunity for fitness and wellness companies to create innovative apps that reward users for staying active. - [Rewarding Fitness App Programs](https://www.trendhunter.com/trends/apple-watch-connected): The New Apple Watch Connected Rewards Users for Working Out (Category: Tech) Implication: Fitness centers can leverage the Apple Watch Connected program to attract and retain customers by offering rewards and incentives for active participation. - [Cash-Awarding Fitness Apps](https://www.trendhunter.com/trends/healthy-wage): Healthy Wage Gives Users Cash for Weight Loss (Category: Tech) Implication: Disruptive innovation opportunity: Integrating technology into the health and wellness sector to create innovative solutions for weight management and incentivized fitness. - [Motion-Detecting Fitness Apps](https://www.trendhunter.com/trends/fitbotic): Fitbotic Will Pay Its Users to Work Out While Using the App (Category: Tech) Implication: The utilization of motion-sensor technology, personalized tracking, and virtual coaching creates opportunities for technological innovation in the fitness industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)