# Cartoonish Chic Fashion brands embrace the color patterns of 90s Pop Entertainment. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Dec 13, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cartoonish-chic ## Key Figures - Trend score: 5.4/10 - Evidence articles: 5 ## What is the Cartoonish Chic trend? **Cartoonish Chic:** As stylish consumers become infatuated with the looks of the 90s, brands have responded by offering apparel with colorways vaguely reminiscent of the decade's pop cultural touchpoints. Without referencing any specific shows or films directly, brands artfully incorporate the colors and patterns of the era to create a nebulous but comforting level of nostalgia for consumers. By recognizing consumers' favorite aspects of the past and appealing to them indirectly, brands forge a deeper bond and share in their consumers' foundational memories. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 3 to Dec 13, 2017 - Published: Dec 13, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Cartoonish Chic trend ### 90s Nostalgia Brands are utilizing the colors and patterns of the 90s pop cultural touchpoints to create a level of nostalgia for consumers ### Vibrant Colors and Patterns Fashion and accessories brands are incorporating vibrant colors and patterns to appeal to the fashion-conscious individuals and consumers who love to experiment with unexpected shades ### Candy-Inspired Collections Collaborative candy-inspired collections offer consumers surprising and unconventional designs, giving brands personality and creating buzz-worthy marketing campaigns ## What the Cartoonish Chic trend means for industry ### For Fashion The fashion industry can use 90s style nostalgia and incorporating vibrant colors and patterns in their product lines to create a deeper bond with consumers ### For Beauty Beauty brands can offer unique hair dye jobs using vibrant, unexpected shades and patterns with dye product lines to appeal to the fashion-conscious individual and capitalize on 90s nostalgia ### For Marketing Marketing can embrace candy-inspired concepts to forge collaborations with unique personalities from different industries, create buzz-worthy campaigns on social media, and tap into pop culture festivals ## Workshop question How could you rework your brand's offering to appeal to the 90s-obsessed consumer? What about other decades? ## Trend signals for Cartoonish Chic Trend score 5.4 out of 10, from popularity 71%, activity 81%, freshness 8%. - Popularity: 71% - Activity: 81% - Freshness: 8% ## Examples of the Cartoonish Chic trend 5 featured examples from Jan 3 to Dec 13, 2017. - [90s-Inspired Winterwear](https://www.trendhunter.com/trends/palace-winter): The New Palace Winter Collection is Full of Bold Patterns and Colors (Category: Fashion) Implication: The fashion and apparel industry has opportunities to incorporate 90s-inspired fashion, bright neon colors, and skatewear into their collections. - [Contemporary Winter Knitwear](https://www.trendhunter.com/trends/verloops-new-knitwear): Verloop's New Knitwear Collection is Warm and Stylish (Category: Fashion) Implication: Opportunity for fashion industry to offer stylish and warm winter clothing. - [Rainbow Hair Carvings](https://www.trendhunter.com/trends/hair-carving): Janine Ker's Colorful Hair Creations are Spotlighted Atop Short Cuts (Category: Fashion) Implication: The hair care industry has an opportunity to develop new and innovative styling and coloring products that cater to the growing demand for bold, colorful hair carving. - [Collaborative Candy Clothing Lines](https://www.trendhunter.com/trends/trolli-and-mokuyobi): Trolli and Mokuyobi Partnered to Create 'Weirdly Woven' (Category: Fashion) Implication: The confectionery industry can explore disruptive innovation through collaborations with fashion retailers to create candy-inspired clothing lines that appeal to consumers. - [Colorful Mohair Sweaters](https://www.trendhunter.com/trends/mohair-sweaters): THE PARK・ING GINZA is Now Offering Vibrant Knitwear from fragment D.A. (Category: Luxury) Implication: Disruptive innovation opportunity: Use virtual reality to enhance the in-store shopping experience for mohair sweaters. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)