# Cartable Branding Alcohol packaging gets a portable redesign for the convenience-loving consumer. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 25, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cartable-consumption ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Cartable Branding trend? **Cartable Branding:** While alcohol consumption was previously centered around the ritual of mixing drinks, the modern branding of alcohol is changing the consumer experience to be centered on convenience and portability. The reformatting of alcohol with ready-to-go branding denotes preference for method over means for consumers who will sacrifice experience for time savings. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 24 to Jul 25, 2014 - Published: Jul 25, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Cartable Branding trend ### Ready-to-drink Alcohol Alcohol packaging is changing to focus on convenience and portability, resulting in pre-mixed and pre-packaged drinks. ### Low-Calorie Options Consumers are prioritizing low-calorie options in their alcoholic beverages. ### Integrated Drinking Glasses Alcohol companies are creating packaging with built-in drinking glasses or cups. ## What the Cartable Branding trend means for industry ### For Beverage The beverage industry must innovate to keep up with the demand for convenience in alcohol packaging and beverages. ### For Packaging Packaging companies can explore design and materials that support the new trend of ready-to-drink alcohol. ### For Health and Wellness The alcohol industry can benefit from collaborating with the health and wellness industry to create low-calorie options and promote moderation. ## Trend signals for Cartable Branding Trend score 3.8 out of 10, from popularity 63%, activity 44%, freshness 8%. - Popularity: 63% - Activity: 44% - Freshness: 8% ## Examples of the Cartable Branding trend 4 featured examples from Jul 24 to Jul 25, 2014. - [Pre-Mixed Vodka Spritzers](https://www.trendhunter.com/trends/nola): Nola Vodka Spritzers Come Bottled and Canned for Instant Enjoyment (Category: Lifestyle) Implication: Opportunity for established alcohol companies to create pre-mixed spritzers and other innovative ready-to-serve drinks. - [Ready-to-Drink Bagged Cocktails](https://www.trendhunter.com/trends/readytodrink-bagged-cocktails): Kold Cocktails is Both Casual and Classy (Category: Lifestyle) Implication: Chance for alcohol companies to innovate and differentiate their products by offering ready-to-drink bagged cocktails with unique flavors and packaging. - [Prepackaged Flavored Shots](https://www.trendhunter.com/trends/cocktail-shots): The LIQS Cocktail Shots are Designed to be Consumed On-the-Go (Category: Lifestyle) Implication: The ready-to-drink cocktail trend presents an opportunity for the beverage industry to capture the growing demand for convenient and innovative alcoholic beverages. - [Cup-Integrated Martini Bottles](https://www.trendhunter.com/trends/ready-to-drink-alcohol): Be Tini's Ready-to-Drink Alcohol Bottle Cap Doubles as a Glass (Category: Lifestyle) Implication: The alcoholic beverage industry can explore the incorporation of integrated drinking glasses into their packaging to offer convenience and novelty. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)