# Carrot Curation Skincare brands incorporate carrot oil into their products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 9, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/carrot-curation ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Carrot Curation trend? **Carrot Curation:** The incorporation of carrot oil into skincare and beauty products is on the rise, allowing brands to more realistically tout their items as ones that have beneficial properties. These products are a reaction to the increased importance that consumers place on self-care and beyond that, natural forms of it. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 7, 2017 to May 19, 2018 - Published: Jul 9, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Carrot Curation trend ### Natural Ingredients The trend of using natural ingredients like carrot oil in skincare and beauty products is on the rise, allowing brands to more realistically tout their items as ones that have beneficial properties ### Customization Companies like Loli are offering a 'Blend It Yourself' option that helps consumers to make their own products to either cleanse, hydrate or treat ### Adaptive Makeup Shiseido created a new tinted moisturizer for its Waso line, called the 'Color-Smart Day Moisturizer,' that adapts to any skin tone ## What the Carrot Curation trend means for industry ### For Beauty and Skincare The beauty and skincare industry is witnessing a surge in the use of natural ingredients and customization options to cater to consumer preferences ### For Health and Wellness The trend of using natural and nourishing ingredients like carrot oil in food and personal care products reflects a broader trend towards health and wellness ### For Environmental Sustainability Brands like Han Skin Care Cosmetics, that make pure and high-quality makeup without artificial fragrances, are catering to consumers who prioritize environmental sustainability ## Workshop question How could your brand cater to the consumer preference for naturality within its area of expertise? ## Trend signals for Carrot Curation Trend score 3.4 out of 10, from popularity 58%, activity 35%, freshness 8%. - Popularity: 58% - Activity: 35% - Freshness: 8% ## Examples of the Carrot Curation trend 6 featured examples from Nov 7, 2017 to May 19, 2018. - [Tailor-Made Beauty Products](https://www.trendhunter.com/trends/blend-it-yourself): Loli's 'Blend It Yourself' Lets Consumers Make Their Own Care Items (Category: Art & Design) Implication: The beauty industry can explore the disruptive innovation opportunity of offering customizable solutions for consumers to create their own skincare products. - [Color-Adapting Tinted Moisturizers](https://www.trendhunter.com/trends/new-tinted-moisturizer): Shiseido Added a New Tinted Moisturizer to It's Waso Line (Category: Fashion) Implication: Cosmetics industry can capitalize on the demand for color-adapting tinted moisturizers, SPF 30 products, and minimal ingredient beauty routines. - [Grain-Based Beauty Smoothies](https://www.trendhunter.com/trends/grain-smoothie): This Grain Smoothie Focuses on Enhancing the Skin (Category: Lifestyle) Implication: Opportunity for beauty brands to incorporate grain-based ingredients into their product lines for enhanced skin benefits. - [Kale-Infused Facial Wipes](https://www.trendhunter.com/trends/cleansing-facial-wipes): YES TO's Cleansing Facial Wipes are Touted as "Nutrition-Boosting" (Category: Fashion) Implication: Companies in the beauty industry can capitalize on the evolving consumer preference for natural and plant-based ingredients in skincare products. - [Genderless Body Oils](https://www.trendhunter.com/trends/the-body-by-neighbourhood-botanicals): 'The Body' by Neighbourhood Botanicals Boasts Scent That's Suitable for All (Category: Fashion) Implication: The beauty and personal care industry can capitalize on the demand for gender-neutral and natural skincare products by expanding their product lines and marketing efforts. - [Nourishing Free-From Cosmetics](https://www.trendhunter.com/trends/han-skin-care-cosmetics): Han Skin Care Cosmetics Crafts Pure, High-Quality Cosmetics (Category: Fashion) Implication: Companies can invest in research and development to create cosmetics that are without harmful substances, making it more attractive to customers who value healthy makeup options. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)