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# Carefree Flight
Brands are developing services to assist with the logistics around traveling.

By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 23, 2020 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel)
Source: Trend Hunter, https://www.trendhunter.com/protrends/carefree-flight

## Key Figures

- Trend score: 3.3/10
- Evidence articles: 4

## What is the Carefree Flight trend?

**Carefree Flight:** Companies are launching simple services that intend to alleviate some of the stresses often associated with going on vacation. These manifest differently across the industry and are often geared toward taking care of tedious actions like getting luggage checked-in or planning outfits.

## The consumer insight behind the Carefree Flight trend

Consumers look forward to indulging in different forms of escapism and as they plan, they become increasingly eager to embark on their adventure. The many small errands that are customary during this process, however, have the tendency to pile up and overwhelm individuals. This creates a demand for products and services that focus on the smaller and less urgent aspects of traveling, leaving consumers feeling less stressed.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Jan 14 to Jan 31, 2020
- Published: Jan 23, 2020
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Carefree Flight trend

### Travel Logistics Services

Companies are launching simple services to alleviate stress associated with going on vacation.

### Personalized Vacation Services

There is a demand for products and services that focus on the smaller and less urgent aspects of traveling.

### Rental Fashion Services

Travelers are looking for ways to reduce luggage bulk and the stress of packing.

## What the Carefree Flight trend means for industry

### For Tourism and Travel

Businesses in this industry can develop personalized services that alleviate travel-related stress.

### For Fashion and Clothing

Companies offering rental fashion services can target travelers looking for a more convenient packing process.

### For Logistics and Transportation

Businesses in this industry can focus on providing seamless baggage handling services at airports.

## Workshop question

In what ways can your brand answer to consumer impatience?

## Trend signals for Carefree Flight

Trend score 3.3 out of 10, from popularity 49%, activity 43%, freshness 9%.

- Popularity: 49%
- Activity: 43%
- Freshness: 9%

## Examples of the Carefree Flight trend

4 featured examples from Jan 14 to Jan 31, 2020.

- [Vacation-Ready Wardrobe Services](https://www.trendhunter.com/trends/wardrobe-service): My Vacation Stylist is a Service Offered by the Voyager Club (Category: Luxury)
  Implication: Disruptive innovation opportunity: Merge the fashion and travel industries to create unique wardrobe services for travelers.
- [Rentable Clothing Travel Services](https://www.trendhunter.com/trends/rent-clothing): Gibbon Allows You to Rent Clothing at Your Travel Destination (Category: World)
  Implication: Fashion rental companies like Rent The Runway and thredUP could expand their offerings to include vacation wardrobe rentals or specialized wardrobe rental for cruises.
- [Convenient Baggage-Handling Services](https://www.trendhunter.com/trends/baggage-service): NEXTT Alleviates Passenger Anxiety with Its Baggage Service (Category: World)
  Implication: Disruptive innovation opportunity: Integrate advanced technology and logistics solutions to revolutionize baggage handling in the travel and hospitality industry.
- [Convenient Luggage Pick-Up Services](https://www.trendhunter.com/trends/luggage-pickup): bob Offers a Service to Flying Consumers in Madrid & Barcelona (Category: World)
  Implication: Opportunity to partner with airports and airlines to enhance the overall travel experience.

## Recent trend clusters

- [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)

## Trending in World

- [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat)
- [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave)
- [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet)
- [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes)

All articles: [World](https://www.trendhunter.com/world)
