# Cardboard Couture Fashion brands find unique ways to use the eco-friendly material. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 3, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cardboard-couture ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Cardboard Couture trend? **Cardboard Couture:** Many fashion brands are taking advantage of cardboard's status as an eco-friendly material by finding unique ways to use it in their packaging. Not only is cardboard immediately obvious for its eco properties; it's also malleable enough for creative packaging solutions. This shift illustrates that brands are able to leave their creative mark, even while continuing to be sustainable. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 3 to Feb 6, 2016 - Published: Feb 3, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Cardboard Couture trend ### Eco-Friendly Packaging Fashion brands are using eco-friendly packaging solutions to address the problem of waste in the fashion industry. ### Sustainable Packaging Innovation Designers are using cardboard as a malleable material to create inventive packaging solutions. ### Minimalist Packaging Design Brands are using simple, streamlined packaging designs that focus on the product and its features, promoting a more minimalistic approach. ## What the Cardboard Couture trend means for industry ### For Fashion Fashion brands are leading the way in sustainable packaging innovation, setting an example for other industries. ### For Retail The retail industry can benefit from adopting eco-friendly packaging solutions to reduce waste and promote sustainability. ### For Design The use of malleable materials like cardboard allows designers to create inventive and sustainable packaging solutions for a variety of industries. ## Workshop question To someone who doesn't know your brand, what does your packaging or branding say about your values? ## Trend signals for Cardboard Couture Trend score 5.1 out of 10, from popularity 65%, activity 79%, freshness 8%. - Popularity: 65% - Activity: 79% - Freshness: 8% ## Examples of the Cardboard Couture trend 4 featured examples from Feb 3 to Feb 6, 2016. - [Transformative Shirt Packaging](https://www.trendhunter.com/trends/shirt-packaging-design): This Shirt Packaging Design Changes into a Clothing Hanger (Category: Eco) Implication: Disruptive packaging innovations that address waste reduction in the fashion industry can be explored and implemented. - [Cardboard Eyewear Boxes](https://www.trendhunter.com/trends/sunglasses-packaging): Portrait Eyewear's Sunglasses Packaging System Embraces Simplicity (Category: Eco) Implication: Incorporating innovative and sustainable packaging solutions to enhance the customer experience and elevate the brand image in the fashion industry. - [Simplistic Sock Tubes](https://www.trendhunter.com/trends/sock-tube): Mr Gray's Packaging Reiterates Its Straightforward Product Features (Category: Eco) Implication: The ease of worldwide shipping offered by Mr Gray's e-retail business indicates disruptive innovation opportunities in the e-commerce industry. - [Tubular Footwear Packaging](https://www.trendhunter.com/trends/american-apparel-packaging): This American Apparel Packaging Uses Eco-Friendly Materials (Category: Eco) Implication: Disruptive innovation opportunity: Integrate sustainable and eco-friendly packaging concepts into the fashion retail industry to enhance brand image and appeal to eco-conscious co… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)