# Cardboard Cosmetic Cosmetic packaging that avoids plastic use has a smaller carbon footprint. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 15, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cardboard-cosmetic ## Key Figures - Trend score: 5.3/10 - Evidence articles: 7 ## What is the Cardboard Cosmetic trend? **Cardboard Cosmetic:** The cosmetic industry's environmental impact is vast, particularly due to its overuse of throwaway plastics. Some brands in this space are aiming to change that with cardboard (or mixed cardboard) packaging solutions that are recyclable, or create less waste in the process of production. ## The consumer insight behind the Cardboard Cosmetic trend The short and long-term impacts of climate change are increasingly understood by consumers, as activists, scientists and politicians make the urgency of the current state of the environment known. The growing consumer anxiety that's come from this education has resulted in many looking to change their lifestyles in small ways in order to reduce their personal impact. Brands that facilitate this process, particularly when it goes against industry norms, are perceived by consumers as being ahead of the game. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 25, 2018 to Mar 23, 2021 - Published: Jun 15, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Cardboard Cosmetic trend ### Cardboard-based Packaging Brands in the cosmetic industry are opting for cardboard or mixed cardboard packaging solutions that are recyclable or create less waste in the process of production, which appeals to green-conscious customers. ### Eco-Friendly and Sustainable Packaging The cosmetics industry is now making a shift towards eco-friendly and sustainable packaging in order to reduce waste and improve environmental impact. ### Cold-processed Organic and Natural Soaps There is a growing demand for organic and natural soap products that are cold-processed to retain the benefits of natural ingredients and come in recyclable packaging. ## What the Cardboard Cosmetic trend means for industry ### For Cosmetics and Skincare The cosmetic and skincare industry is making a move towards eco-friendly and sustainable packaging, natural and organic ingredients, and zero-waste products to reduce environmental impact. ### For Retail and E-commerce Retailers and e-commerce platforms that specialize in all-natural, organic, and environmentally friendly cosmetic products, as well as recyclable and sustainable packaging, are in high demand. ### For Packaging The packaging industry is innovating sustainable, biodegradable, and recyclable packaging solutions for the cosmetic industry to reduce plastic waste and meet the growing demand for eco-friendly options. ## Workshop question How do you foresee your brand adapting as climate change becomes a bigger issue? ## Trend signals for Cardboard Cosmetic Trend score 5.3 out of 10, from popularity 76%, activity 73%, freshness 10%. - Popularity: 76% - Activity: 73% - Freshness: 10% ## Examples of the Cardboard Cosmetic trend 7 featured examples from Apr 25, 2018 to Mar 23, 2021. - [Cardboard-Based Lotion Tubes](https://www.trendhunter.com/trends/lotion-tube): La Roche-Posay's Cosmetic Tubes Help to Reduce Plastic Waste (Category: Eco) Implication: Opportunity for disruptive innovation: Explore sustainable packaging alternatives for cosmetic and skincare products to reduce environmental impact and appeal to eco-conscious cus… - [All-Natural Cosmetic Retail Platforms](https://www.trendhunter.com/trends/allnatural-cosmetic): The Cure Apothecary Boasts Sustainable Beauty and Health (Category: Lifestyle) Implication: The beauty and cosmetics industry can capitalize on the demand for organic and eco-friendly products by developing and promoting all-natural cosmetic options. - [Plastic-Free Luxury Skincare](https://www.trendhunter.com/trends/common-heir): Common Heir Make Its Debut with Biodegradable Vitamin C Capsules (Category: Eco) Implication: The beauty and skincare industry can benefit from adopting sustainable practices and developing innovative plastic-free products that align with consumers' values. - [Multi-Part Eco Cosmetics Packaging](https://www.trendhunter.com/trends/cosmetics-recycling): Mktg Industry's S2R Reduces Plastic in Cosmetics Recycling (Category: Eco) Implication: Opportunity for suppliers to develop eco-friendly packaging solutions that address the challenges of cosmetics recycling. - [Affordable Luxury Skincare Kits](https://www.trendhunter.com/trends/essentials-kit): SEPHORA Launches a Comprehensive Three-Step Essentials Kit (Category: Lifestyle) Implication: The cosmetics industry can tap into the growing demand for affordable yet luxurious skincare products that contain natural ingredients and offer eco-friendly packaging. - [Waste-Reducing Natural Skincare](https://www.trendhunter.com/trends/skin-academy-natural-skincare): Skin Academy's Zero Range is All-Natural & Sustainably Packaged (Category: Fashion) Implication: Opportunity for companies in the beauty industry to develop sustainable skincare lines and eco-friendly packaging. - [Cold-Processed Organic Soaps](https://www.trendhunter.com/trends/avril-organics): Avril Organics' Body Soaps are Non-Toxic and Nourishing (Category: Fashion) Implication: Avril Organics has disrupted the organic skincare industry with their innovative and environmentally conscious soap making practices. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)