# Carbonated Confections A need to maintain relevancy has soda drinks taking on more edible forms. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 23, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/carbonated-confections ## Key Figures - Trend score: 1.9/10 - Evidence articles: 8 ## What is the Carbonated Confections trend? **Carbonated Confections:** As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 15, 2012 to Dec 9, 2015 - Published: Jul 23, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Carbonated Confections trend ### Soda-infused treats The use of soda in desserts and snacks presents opportunities to explore unusual flavor combinations. ### Creative flavor pairings Experimenting with unexpected flavor pairings, such as soda and chicken, can lead to innovative food creations. ### Hybrid desserts and snacks Brands and consumers are transforming classic drinks like soda into hybrid desserts and snack foods, offering the familiarity of classic flavors through new and unexpected forms. ## What the Carbonated Confections trend means for industry ### For Food and Beverage The food and beverage industry can explore the use of soda in new and innovative ways for sweet and savory dishes. ### For Marketing and Advertising Marketing and advertising professionals can use unique flavor combinations, such as soda in chicken or cupcakes, to create memorable and buzzworthy campaigns. ### For Hospitality and Tourism Hotels, restaurants and amusement parks can offer unique and unexpected soda-infused dishes to attract and delight customers. ## Trend signals for Carbonated Confections Trend score 1.9 out of 10, from popularity 33%, activity 17%, freshness 8%. - Popularity: 33% - Activity: 17% - Freshness: 8% ## Examples of the Carbonated Confections trend 8 featured examples from Dec 15, 2012 to Dec 9, 2015. - [Soda-Covered Chicken Wings](https://www.trendhunter.com/trends/zesty-citrus): The 'Zesty Citrus' Wings from Buffalo Wild Wings are Coated in Soda (Category: Lifestyle) Implication: Creating new and innovative menu offerings that stand out in a crowded industry. - [Cream Soda Cookies](https://www.trendhunter.com/trends/root-beer-float): These Root Beer Float Oreo Cookies are Experimentally Inventive (Category: Lifestyle) Implication: Potential for food companies to develop new and exciting cookie flavors. - [Cola Chicken Crisps](https://www.trendhunter.com/trends/pepsi-lays-chips): Pepsi Lays Chips Introduces Soda-Marinated Poultry Snacks Exclusively in China (Category: Lifestyle) Implication: Innovative companies in the food and beverage industry can capitalize on adventurous flavors and unexpected food combinations. - [Sweet Soda-Infused Cupcakes](https://www.trendhunter.com/trends/cocacola-cupcakes): These Tasty Coca-Cola Cupcakes Combine Chocolate and Soda (Category: Lifestyle) Implication: Opportunity for soft drink companies to collaborate with bakeries and confectionery businesses to create soda-infused desserts. - [Fizzy Citrus Popsicles](https://www.trendhunter.com/trends/blood-orange-ice-pops): These DIY Blood Orange Ice Pops are Filled with Explosive Flavor (Category: Lifestyle) Implication: Room for collaboration between alcohol and frozen treat manufacturers to create buzz-worthy alcoholic popsicles. - [Savory Soda Cupcakes](https://www.trendhunter.com/trends/doritos-chip): YouTuber Rosanna Pansino Tests Out the Mountain Dew Doritos Chip Cupcakes (Category: Lifestyle) Implication: Opportunity for food and beverage companies to create and market unconventional flavor combinations to cater to adventurous consumers. - [Carbonated Float Popsicles](https://www.trendhunter.com/trends/root-beer): These Root Beer Float Popsicles Combine Rich Ice Cream with Soda (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of carbonated and hybrid desserts by introducing and marketing new products that cater to the preferences and tastes of… - [Soda-Infused Hot Dogs](https://www.trendhunter.com/trends/theme-park-food): Disneyland Tokyo's Theme Park Food Includes Coke-Flavored Hot Dogs (Category: Pop Culture) Implication: The food and beverage industry can capitalize on the trend of exotic flavor combinations and comfort food mash-ups to create new and exciting products for consumers. ## Recent trend clusters - 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