# Carbonated Cocktail Spiked sparkling beverages come in pre-packaged, artisanal form. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 7, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/carbonated-cocktail ## Key Figures - Trend score: 3.4/10 - Evidence articles: 8 ## What is the Carbonated Cocktail trend? **Carbonated Cocktail:** Catering to both the health-conscious and those looking for satisfying low-sugar libations, carbonated pre-mixed alcoholic beverages offer an artisanal take on classic summer cocktails in a format that emphasizes easy portability and consistency of flavor. This progression speaks to the desire to see comforting, familiar food and beverage experiences adapted to reflect new customer expectations such as authenticity and health and wellness. ## At a Glance - Evidence: 8 featured examples - Articles from: Oct 15, 2016 to Oct 17, 2017 - Published: Jul 7, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Carbonated Cocktail trend ### Ready-to-Drink Beverages As many consumers are seeking convenient options that require little preparation or cleanup time, there is a trend towards ready-to-drink alcoholic beverages offered in canned form. ### Craft and Artisanal Beverage Options Consumers are seeking traditional and recognizable flavors in new artisanal and craft forms, such as authentic and locally sourced ingredients. ### Healthy Alternatives to Traditional Beverages Increasingly, consumers are looking for alternatives that are perceived as healthier and lower in sugar content, which has led to the development of vitamin-infused and low calorie canned cocktails. ## What the Carbonated Cocktail trend means for industry ### For Alcoholic Beverage Industry The introduction of highly portable canned beverages is disrupting traditional alcoholic beverage sales strategies and shaping changes in consumer preferences. ### For Canned Beverage Industry As markets show increasing interest in canned wines and cocktails, the canned beverage market is rapidly expanding to keep up with new demand. ### For Health and Wellness Industry Consumers are increasingly looking to drink beverages that offer added health benefits beyond a typical alcoholic experience, providing companies with opportunities for new formulations that address these needs. ## Workshop question How is your brand catering to customers heavily influenced by the modern, on-the-go lifestyle? ## Trend signals for Carbonated Cocktail Trend score 3.4 out of 10, from popularity 45%, activity 50%, freshness 8%. - Popularity: 45% - Activity: 50% - Freshness: 8% ## Examples of the Carbonated Cocktail trend 8 featured examples from Oct 15, 2016 to Oct 17, 2017. - [Canned Craft Cocktails](https://www.trendhunter.com/trends/canned-moscow-mule): Salt Points' Canned Moscow Mule Brings the Cocktail Experience On the Go (Category: Lifestyle) Implication: The growth of canned craft cocktails presents an opportunity for companies in the alcoholic beverage industry to expand their product lines and cater to the changing preferences o… - [Canned Wine Cocktails](https://www.trendhunter.com/trends/sparkling-cocktail): Fresh Craft Co.'s Sparkling Cocktails are Served in Convenient Cans (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Expand the range of canned beverage options to include wine cocktails that cater to different tastes and occasions. - [Tropical Craft Cocktails](https://www.trendhunter.com/trends/sparkling-cocktails): The Mighty Swell Sparkling Cocktails are Exotically Island-Inspired (Category: Lifestyle) Implication: Craft cocktail makers can explore new flavor profiles, ingredients, and packaging formats to create exotic and enticing beverages. - [Vitamin-Rich Canned Cocktails](https://www.trendhunter.com/trends/coco-cocktails): COCO Cocktails' #POWER is Touted as a Great Source of Vitamins (Category: Lifestyle) Implication: The alcoholic beverage industry can explore new ways to incorporate healthier ingredients and nutrients to attract health-conscious consumers. - [Refreshing Ginger-Infused Ciders](https://www.trendhunter.com/trends/ginger-cider): The Shacksbury Spritz Ginger Cider is Beer and Cocktail-Inspired (Category: Lifestyle) Implication: Craft breweries and cideries can explore the creation of ginger-infused ciders to cater to consumers looking for artisanal and innovative beverage options. - [Flavored Alcoholic Seltzers](https://www.trendhunter.com/trends/seltzers): Smirnoff is Now Sellng 'Spiked Sparkling Seltzers' in Slim Cans (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Innovate in the beverage industry by creating flavored sparkling water, light alcoholic beverages, and portable packaging options. - [Hybrid Soda Cider Libations](https://www.trendhunter.com/trends/cider-soda): The Spiked Jones Hard Cider Soda is a Premium Sparkling Drink (Category: Lifestyle) Implication: The launch of the Spiked Jones Hard Cider Soda presents a disruptive opportunity for the alcoholic beverage industry to tap into the growing demand for innovative and hybrid drink… - [Canned Lemonade Cocktails](https://www.trendhunter.com/trends/lemonade-cocktails): 'Disco Lemonade' Features a Base of Vodka and Locally Sourced Mint (Category: Lifestyle) Implication: The alcoholic beverage industry can capitalize on the growth in demand for canned cocktails by introducing new ready-to-drink options with unique flavor profiles and convenient pa… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)