# Carbonated Antioxidant Sodas receive a health-conscious overhaul with good-for-you nutrients. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 26, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/carbonated-antioxidant ## Key Figures - Trend score: 3.9/10 - Evidence articles: 9 ## What is the Carbonated Antioxidant trend? **Carbonated Antioxidant:** Realizing a growing desire for health over flavor, beverage brands are turning to health food ingredients to satiate consumer needs. Revamping traditionally sugar-filled drinks like sodas with antioxidants and superfoods, brands are seeking to provide health-conscious alternatives while still maintaining the familiarity of fun, youthful beverages. ## At a Glance - Evidence: 9 featured examples - Articles from: Sep 24, 2014 to Feb 4, 2017 - Published: May 26, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Carbonated Antioxidant trend ### Healthier Alternative Sodas Beverage brands are revamping sodas with healthier superfood ingredients while maintaining fun, youthful beverages. Disruptive innovation opportunities include developing more unique superfood ingredients in sodas and advertising that paints healthy soda consumption as a trendier and healthier lifestyle choice. ### Functional Beverages Functional beverages, including beauty-boosting sodas and drinks with probiotics, are becoming more popular as consumers look for drinks that offer added benefits. Disruptive innovation opportunities include developing new functional ingredients that appeal to specific consumer groups and offering a wider range of flavors for these types of products. ### THC-Infused Drinks THC-infused sodas and sparkling beverages are emerging as an alternative to traditional marijuana-infused edibles. Disruptive innovation opportunities include developing new flavors and marketing to a wider audience beyond regular marijuana users. ## What the Carbonated Antioxidant trend means for industry ### For Beverage Manufacturing Beverage manufacturers have an opportunity to develop new products with healthier superfood and functional ingredients, as well as to experiment with THC-infused drinks. Healthier sodas also give soda brands the chance to market themselves as trendier and appeal to health-conscious consumers. ### For Functional Food The trend of functional beverages also applies to the food industry, which can create more products that offer added benefits beyond basic nutrition. Disruptive innovation opportunities include creating functional snacks and desserts that offer added nutritional benefits. ### For Cannabis Industry As the legalization of marijuana spreads, the cannabis industry offers new possibilities for developing innovative THC-infused drinks, including sodas and sparkling beverages. Disruptive innovation opportunities include developing new flavors and expanding marketing efforts beyond traditional marijuana users. ## Trend signals for Carbonated Antioxidant Trend score 3.9 out of 10, from popularity 51%, activity 59%, freshness 8%. - Popularity: 51% - Activity: 59% - Freshness: 8% ## Examples of the Carbonated Antioxidant trend 9 featured examples from Sep 24, 2014 to Feb 4, 2017. - [Health-Oriented Colas](https://www.trendhunter.com/trends/coca-cola-plus): 'Coca-Cola Plus' is Branded as Soda to Improve One's Health (Category: Lifestyle) Implication: The beverage industry can explore new product development opportunities by incorporating functional fibers and other health-focused ingredients in beverages. - [Healthy Carbonated Drinks](https://www.trendhunter.com/trends/healthy-carbonated-drinks): Bai Brands Introduces All-Natural, Anti-Oxidant Sparkling Beverage Line (Category: Lifestyle) Implication: With the increasingly health-conscious consumers, the beverage industry can capitalize on the creation and marketing of healthy carbonated drinks. - [Honeyed Fermented Sodas](https://www.trendhunter.com/trends/fermented-soda): This Refreshing Fermented Soda Features Honey and Rhubarb (Category: Lifestyle) Implication: Opportunity for the beverage industry to innovate by introducing more fermented soda options with unconventional flavors and health-conscious ingredients. - [Hip Natural Sodas](https://www.trendhunter.com/trends/natural-soda-drink): Charlie's Natural Soda Drinks Are Low-Calorie and Free of 'Fake Stuff' (Category: Lifestyle) Implication: The carbonated soft drink industry can take advantage of the trend towards healthier and low-calorie alternatives with unique fruit ingredients. - [Sparkling Stimulant Drinks](https://www.trendhunter.com/trends/healthy-energy-drinks): Feel's Healthy Energy Drinks Contain Natural Caffeine and Sugar (Category: Lifestyle) Implication: The beverage industry can explore the development of healthier and more natural energy drinks to cater to health-conscious consumers. - [Beauty-Boosting Sodas](https://www.trendhunter.com/trends/healthy-soft-drink): This Healthy Soft Drink is Designed to Promote Better Skin, Hair and Nails (Category: Lifestyle) Implication: The beverage industry can take advantage of the trend by developing and marketing functional drinks that cater to consumers' desire for health benefits beyond just hydration. - [Cola Kombucha Drinks](https://www.trendhunter.com/trends/chai-cola): Clearly Kombucha's 'Chai Cola' Blends Healthy Probiotics and Good Taste (Category: Lifestyle) Implication: Clearly Kombucha's Chai Cola and similar innovative products have the potential to disrupt the beverage industry by offering healthier and flavorful alternatives to traditional dr… - [Vegan Soda Concepts](https://www.trendhunter.com/trends/soda-concept): veg&pop is a Vegan Soda Concept Created for a Student Project (Category: Lifestyle) Implication: The beverage industry can benefit from developing new and innovative plant-based beverages for health and environmentally-conscious consumers. - [Sparkling THC Beverages](https://www.trendhunter.com/trends/sprig): Sprig's Refreshing Citrus Drink Includes Biologically Active Cannabinoids (Category: Lifestyle) Implication: The beverage industry can capitalize on the growing market for THC-infused drinks. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)