# Carbon Offset The food and beverage industry adopts carbon-offsetting measures. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 21, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/carbon-offset ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Carbon Offset trend? **Carbon Offset:** As carbon-neutral and offsetting production processes take hold in brands trying to limit their impact on the environment, the food and beverage industry is adopting the same processes. Everything from meal kit to water bottle brands are taking on new measures in order to slow down environmental damage. ## The consumer insight behind the Carbon Offset trend As the stakes for climate change remain high, consumers are increasingly understanding their role in reducing environmental damage through their own consumption habits. These individuals turn to brands that value and prioritize eco-friendly production, so that they can live their lives in the way they're accustomed to, while also minimizing their impact on the environment. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 15 to Oct 7, 2020 - Published: Apr 21, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Carbon Offset trend ### Carbon-Offsetting Production Processes Brands are adopting carbon-neutral and offsetting production processes across different industries to limit their impact on the environment, gaining the trust of eco-conscious consumers. ### Supply Chain Sustainability Companies are committing to sustainable supply chains by investing in restoring forestlands and prairie lands, emissions reductions, renewables, and more. ### Carbon-Neutral Certification Brands are achieving carbon neutrality certification through the development of a streamlined supply chain, efficient distribution strategies, and the purchase and retirement of carbon offsets. ## What the Carbon Offset trend means for industry ### For Food and Beverage The food and beverage industry is adopting carbon-offsetting measures, such as net-zero emissions and carbon-positive initiatives. ### For Bottled Water Bottled water brands are achieving carbon neutrality certification through sustainable efforts in conception and creation of packaging, product and distribution, and purchasing and retiring carbon offsets. ### For Meal Delivery Kits Meal kit brands are partnering with third-party providers to offset carbon emissions generated from operations, outbound shipping, and corporate travel, minimizing environmental impact and combatting climate change. ## Workshop question How could your brand better prioritize eco-friendly production? ## Trend signals for Carbon Offset Trend score 3.4 out of 10, from popularity 49%, activity 43%, freshness 9%. - Popularity: 49% - Activity: 43% - Freshness: 9% ## Examples of the Carbon Offset trend 5 featured examples from Jan 15 to Oct 7, 2020. - [Carbon-Offsetting Coffees](https://www.trendhunter.com/trends/zero-carbon-coffee): Zero Carbon Coffee's 12-Ounce Bags Offset 100 lbs of Carbon (Category: Eco) Implication: Disruptive innovation opportunity: Integrate carbon offsetting initiatives in the coffee industry to promote environmental sustainability. - [Carbon-Offsetting Meal Kits](https://www.trendhunter.com/trends/hellofresh-meal-kits): HelloFresh is Working with Terrapass to Reduce Environmental Impact (Category: Eco) Implication: Meal kit delivery companies can adopt carbon-offsetting initiatives to reduce their carbon footprint and attract environmentally-conscious customers. - [Carbon-Neutral Water Brands](https://www.trendhunter.com/trends/carbon-neutrality): Evian Has Announced Carbon Neutrality Certified by the Carbon Trust (Category: Eco) Implication: Potential for creating disruptive carbon-neutral brands and products in the bottled water industry. - [Carbon-Positive Dairy Brands](https://www.trendhunter.com/trends/horizon-organic): Horizon Organic will Combat Climate Change with a New Initiative (Category: Eco) Implication: Dairy brands can look to become carbon positive by implementing regenerative practices, investing in renewable energy, and co-creating carbon offset projects. - [Carbon Neutral Bottled Water Brands](https://www.trendhunter.com/trends/primo-water): Primo Water Achieves Carbon Neutrality in its U.S. Operations (Category: Eco) Implication: Disruptive innovation opportunity for bottled water brands to achieve carbon neutrality and demonstrate environmental responsibility. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)