# Carbon Negative Brands committed to the environment aim for carbon-negative production. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 14, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/carbon-negative-1 ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the Carbon Negative trend? **Carbon Negative:** Carbon-negative production is on the rise as brands look to stand out in a sea of others claiming that they're friendly to the environment. These brands aim to actually contribute more to carbon-offsetting than they produce, rather than simply aiming for carbon-neutrality. ## The consumer insight behind the Carbon Negative trend Now that consumers are more educated on climate change and what's causing it, there's an underlying understanding of which businesses are committed to the cause, and which ones are simply paying lip service to it. Brands that make significant contributions are more likely to gain consumer trust have have those consumers remain loyal to them. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 9, 2019 to Jan 14, 2021 - Published: Jan 14, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Carbon Negative trend ### Carbon-negative production Businesses are committing to carbon-negative production to make significant contributions toward carbon-offsetting, and gain consumer trust and loyalty. ### Distilling CO2 to create ethanol Alcohol brands are creating hand sanitizers through distilling CO2 from the atmosphere to create ethanol, supporting the global supply, and providing innovative solutions to reduce carbon footprint. ### Climate-friendly gift guides Carbon-negative gift catalogs are gaining popularity for environmentally-conscious consumers to make climate-friendly purchases and promote sustainable business practices across all industry categories. ## What the Carbon Negative trend means for industry ### For Fashion Carbon-neutral, biodegradable, and natural design elements in fashion can help brands to reduce the impact of their operations on the environment, and create an opportunity for carbon-negative fashion brands. ### For Food and Beverages Reducing carbon footprint in food production and packaging can help create a more sustainable industry, and carbon-negative production can help to significantly contribute toward carbon offsetting while gaining consumer loyalty. ### For Health and Wellness Environmental consciousness around health and wellness products, including disinfectants and sanitizers, is driving innovation in the industry, with businesses developing carbon-negative products that provide effective solutions while also helping the environment. ## Workshop question How is your brand shownig its commitment to environmental and/or social issues? ## Trend signals for Carbon Negative Trend score 5.2 out of 10, from popularity 75%, activity 70%, freshness 9%. - Popularity: 75% - Activity: 70% - Freshness: 9% ## Examples of the Carbon Negative trend 5 featured examples from Dec 9, 2019 to Jan 14, 2021. - [CO2-Made Hand Sanitizers](https://www.trendhunter.com/trends/air-co-hand-sanitizer): The Air Co. Hand Sanitizer is Being Made by the Vodka Brand (Category: Eco) Implication: Increased need for diversified production lines to include both alcohol and sanitizing products. - [Carbon Negative Gift Catalogs](https://www.trendhunter.com/trends/climate-friendly-products): E8's Good Carbon Gifts Shares Climate-Friendly Products (Category: Eco) Implication: E-commerce platforms can promote carbon-negative products, like those in E8's Good Carbon Gifts guide, and contribute to reducing overall carbon emissions. - [Traceable Knitwear Sweaters](https://www.trendhunter.com/trends/sheep-inc): Sheep Inc's Sweaters with NFC Tags Name the Sheep That Provided Wool (Category: Eco) Implication: Brands can explore sustainable and traceable production methods to appeal to environmentally conscious consumers. - [Carbon-Negative Beer Brands](https://www.trendhunter.com/trends/brewdog-craft-brewery): BrewDog Craft Brewery Has Made an Eco-Friendly Announcement (Category: Eco) Implication: Craft breweries can follow BrewDog's lead and prioritize sustainability by becoming carbon-negative, investing in sustainable initiatives, and creating climate action programs to… - [Carbon-Negative Ice Cream Brands](https://www.trendhunter.com/trends/carbon-negative-status): Jude’s Ice Cream Has Announced a Carbon Negative Status (Category: Eco) Implication: Food and beverage companies can implement carbon-negative and sustainable supply chain practices to reduce their environmental impact and attract environmentally conscious consume… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)