# Gluten Mimicry As gluten-free becomes a widely embraced choice, more replacements are seen. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 20, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/carb-mimicry ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Gluten Mimicry trend? **Gluten Mimicry:** Originally reserved for those with celiac disease, gluten-free diets have become a choice for the health-conscious as well -- which in today's society, is a huge number of consumers. Not willing to give up the comforts of carbs, the gluten-free set is finding carb mimicking products and recipes to converge their health needs with the sense of comfort necessary in the world of foods, no matter how experimental. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 8, 2015 to Jun 10, 2016 - Published: Mar 20, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Gluten Mimicry trend ### Carb Mimicking Products Gluten-free consumers are finding carb mimicking products and recipes as a healthier alternative to traditional carb-loaded favorites. ### Cauliflower as a Replacement Cauliflower is being used as a versatile and healthier alternative to traditional grains and carbs. ### Plant-Based Alternatives Plant-based alternatives to grains and glutinous dish bases are gaining popularity among health-conscious consumers. ## What the Gluten Mimicry trend means for industry ### For Food and Beverage The food and beverage industry can explore innovative and healthier alternatives to traditional carb-loaded favorites. ### For Health and Wellness The health and wellness industry can capitalize on the trend of plant-based alternatives and promote them as healthier options. ### For Retail and CPG The retail and CPG industry can develop and market carb mimicking products and plant-based alternatives for consumers seeking healthier options. ## Trend signals for Gluten Mimicry Trend score 4.3 out of 10, from popularity 64%, activity 56%, freshness 8%. - Popularity: 64% - Activity: 56% - Freshness: 8% ## Examples of the Gluten Mimicry trend 5 featured examples from Apr 8, 2015 to Jun 10, 2016. - [Zucchini Noodle Recipes](https://www.trendhunter.com/trends/light-pasta): This Light Pasta Recipe Features Fresh Veggies and Spicy Shrimp (Category: Lifestyle) Implication: Opportunity for companies to develop and market gluten-free pasta alternatives and nutritious meal options. - [Rice Pizza Packaging](https://www.trendhunter.com/trends/rice-pizza): This Single-Serving Flatbread is Wrapped with Reference to Its Ingredients (Category: Eco) Implication: Innovative packaging solutions can help food companies differentiate their products and attract consumer attention. - [Cauliflour Rice Mixes](https://www.trendhunter.com/trends/riced-cauliflower): Trader Joe's Riced Cauliflower is a Gluten-free, Grain-Free Alternative (Category: Lifestyle) Implication: Food retailers can capitalize on the growing demand for gluten-free and grain-free products, offering a variety of innovative options to attract health-conscious consumers. - [Quinoa Pizza Bites](https://www.trendhunter.com/trends/pizza-bites): This Superfood Snack Re-Fashions an Iconic Italian Dish (Category: Lifestyle) Implication: The food and beverage industry can take advantage of the quinoa pizza bites trend by creating and marketing healthy snack options made with nutritious ingredients. - [Grilled Cauliflower Sandwiches](https://www.trendhunter.com/trends/gluten-free-sandwich): This Gluten-Free Sandwich Uses a Veggie in Place of Bread (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of gluten-free sandwiches by offering innovative and tasty cauliflower-based alternatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)