# Car Purifier Brands are launching portable air purifiers fitted to vehicle cupholder slots. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Jun 9, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/car-purifier ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Car Purifier trend? **Car Purifier:** Companies are launching premium air purifiers designed for vehicles. These purifiers either run on battery, USB, or lighter socket power, meaning they are compatible with any car. The purifier helps customers breathe fresh air, even when the car is stored for long periods or is stuffy. ## The consumer insight behind the Car Purifier trend Recently, major cities around the world have had worsening air quality for a variety of reasons from industrial manufacturing to wildfires and pollution. Consumers in these cities wear masks and run humidifiers and air purifiers at home or in the office to ensure they breathe clean air. However, there are still a number of situations, such as while in a car or at a store, where the air is potentially stuffy and unpurified. As a response, brands are launching new dedicated air filters. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 9, 2021 to Jun 9, 2023 - Published: Jun 9, 2023 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Car Purifier trend ### Car Air Purifiers Increasing air pollution in major cities has led to a surge in demand for portable air purifiers that can be used in vehicles. ### Cup Holder Air Filters Air filters that fit into the cup holder of a vehicle offer an easy way to remove allergens from the air while driving. ### Smart Car Air Purifiers The incorporation of smart technology into air purifiers for cars allows for real-time monitoring of air quality and automatic adjustment of the device's operation. ## What the Car Purifier trend means for industry ### For Automotive The automotive industry can capitalize on the increased demand for air purifiers by offering products that are specifically designed for vehicles. ### For Health and Wellness The health and wellness industry can leverage the trend towards air purifiers for cars to create marketing campaigns that appeal to health-conscious consumers. ### For Home Appliances Companies in the home appliances industry, such as Panasonic, can expand their offerings by incorporating air purifiers for vehicles into their product lines. ## Workshop question How could your brand address rising concerns from consumers with regard to personal health in the modern world? ## Trend signals for Car Purifier Trend score 4.9 out of 10, from popularity 69%, activity 61%, freshness 16%. - Popularity: 69% - Activity: 61% - Freshness: 16% ## Examples of the Car Purifier trend 5 featured examples from Dec 9, 2021 to Jun 9, 2023. - [Car-Incorporated Air Purifiers](https://www.trendhunter.com/trends/nanoe-x-air): The New Panasonic Nanoe X Air Purifier Filters Pollutants (Category: Tech) Implication: The automotive industry can incorporate air purifiers as a luxurious add-on for car enthusiasts and those with allergies - [Cup Holder Air Purifiers](https://www.trendhunter.com/trends/freschair): The FreschAir Purifier Was Designed to Cleanse Your Car's Air (Category: Autos) Implication: Car manufacturers could incorporate built-in air purifiers into new car models, providing customers with added value and a unique selling point. - [Car-Designed Air Purifiers](https://www.trendhunter.com/trends/air-purifier1): Fuelrist Recently Designed a Travel Safe to Purify the Air in Cars (Category: Tech) Implication: Manufacturers in the automotive industry have an opportunity to incorporate air purifiers as a key feature in their vehicles. - [Advanced Car Air Purifiers](https://www.trendhunter.com/trends/lac100): The LAC100 Connectes to a Lighter Slot and Keeps Your Car Air Clean (Category: Autos) Implication: Opportunity for car manufacturers to integrate smart air purifiers as standard features in their vehicles. - [Car Cupholder Air Purifiers](https://www.trendhunter.com/trends/eleoption-portable-air): ELEOPTION's Portable Air Purifier Occupies the Car's Cupholder Slot (Category: Autos) Implication: Car manufacturers could incorporate air purification systems into their designs to offer customers an added feature that prioritizes air quality while on the road. ## Recent trend clusters - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)