# Car-Branded Tech Auto manufacturers partner with tech brands to deliver luxury accessories. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Oct 24, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/car-branded-tech ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Car-Branded Tech trend? **Car-Branded Tech:** The incorporation of high end technologies into automobiles is becoming commonplace, but the further extension of car branding into the tech industry is gaining traction. This wave of auto-branded tech products further extends the link between auto ownership and lifestyle. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 31, 2013 to Sep 19, 2014 - Published: Oct 24, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Car-Branded Tech trend ### Auto-Branded Tech Products The incorporation of high-end technologies into automobiles is becoming common, and car branding in the tech industry is gaining traction. ### Virtual Reality-Enabled Auto Design The collision of gaming and technology in the design space with companies like Ford using the Oculus Rift headset and Vicon motion capture technology. ### Receiver Display Systems In-vehicle display systems such as the KW-V50BT provide drivers with safe and convenient access to their phones while on the road. ## What the Car-Branded Tech trend means for industry ### For Automobiles The future of tech is in Auto-Branded collaboration with apps, watches, and phones and car-brands recognize lifestyle improvements with these tech products. ### For Technology & Design Business professionals should look to their collaboration for designs with Virtual Reality Goggles and Motion Capture cameras to convey information in innovative ways. ### For Smartphone Technology Collaboration between smartphone manufacturers like Blackberry and Porsche opens new opportunities for innovative design collaboration with car brands. ## Trend signals for Car-Branded Tech Trend score 3.4 out of 10, from popularity 61%, activity 33%, freshness 8%. - Popularity: 61% - Activity: 33% - Freshness: 8% ## Examples of the Car-Branded Tech trend 4 featured examples from Dec 31, 2013 to Sep 19, 2014. - [Luxury Auto-Synced Smartwatches](https://www.trendhunter.com/trends/mercedes-pebble-smartwatch): The Mercedes Pebble Smartwatch is Synced with Your Car (Category: Tech) Implication: Collaborations between luxury auto manufacturers and technology companies can lead to the development of innovative products that enhance the driving experience. - [Smartphone Dash Displays](https://www.trendhunter.com/trends/kwv50bt): The KW-V50BT Display Receiver Integrates Your Smartphone With Your Car (Category: Autos) Implication: Companies that specialize in mobile entertainment can leverage in-car display systems to create products that are tailored for drivers. - [Auto-Designed Smartphones](https://www.trendhunter.com/trends/p9983): The Blackberry 'P’9983' was Designed by Porsche (Category: Autos) Implication: The mobile technology industry can benefit from auto-designed smartphones by expanding their design possibilities and appealing to specific customer preferences. - [Transformer-Inspired Reality Simulators](https://www.trendhunter.com/trends/reality-simulator): The Oculus Rift & Ford Partnership Experiment is 3-D (Category: Autos) Implication: The automotive design industry can leverage reality simulator technology for immersive virtual exploration and analysis of vehicle designs. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Autos - [Vintage Motoring Rally Events](https://www.trendhunter.com/trends/dolomites-classic-run) - [Flagship Electric SUV Models](https://www.trendhunter.com/trends/BYD-Sealion) - [Integrated Robotaxi Networks](https://www.trendhunter.com/trends/Integrated-Robotaxi-Networks) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Autos](https://www.trendhunter.com/autos)