# Novel Location Physical stores battle online shopping by appearing in uncommon spaces. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 15, 2011, updated Feb 23, 2011 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/capricious-selling ## Key Figures - Trend score: 3.9/10 - Evidence articles: 8 ## What is the Novel Location trend? **Novel Location:** Bricks and mortar stores that haven’t yet made the leap online face a constant battle with online retail sites, which has pushed some to use unconventional spaces in an attempt to capture customers, remain relevant and add extra novelty to the shopping experience. Retail stores are opening locations in the most eccentric spaces, risking the appearance of being gimmicky in order to grab attention. ## At a Glance - Evidence: 8 featured examples - Articles from: Jun 29, 2010 to Feb 19, 2011 - Published: Feb 15, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Novel Location trend ### Unconventional Store Locations By opening stores in uncommon spaces and structures such as shipping containers, buses, construction sites, and eco-friendly locations, retailers can capture shoppers' attention and add novelty to the shopping experience. ### Incorporating Nature and Sustainability By designing and building shopping centers that integrate green design and derive power from solar panels, retailers can attract eco-conscious customers and reduce their carbon footprint. ### Interactive and Diversified Shopping Experiences By incorporating art vending machines and including samples or testing areas, retailers can create interactive shopping experiences that provide customers with more choices while increasing brand loyalty. ## What the Novel Location trend means for industry ### For Retail Industry Retailers can learn from the examples listed to adapt to the changing shopping behavior by opening stores in unconventional locations and creating a unique shopping experience. ### For Architecture and Design Industry Architects and designers can explore and incorporate sustainable and eco-friendly design concepts in shopping centers and retail spaces to promote a greener future while creating unique and innovative spaces. ### For Art and Fashion Industry Artists and fashion designers can seek to collaborate with retailers to create interactive and diversified shopping experiences, such as art vending machines and in-store testing areas. ## Trend signals for Novel Location Trend score 3.9 out of 10, from popularity 42%, activity 66%, freshness 8%. - Popularity: 42% - Activity: 66% - Freshness: 8% ## Examples of the Novel Location trend 8 featured examples from Jun 29, 2010 to Feb 19, 2011. - [Construction Site Stores](https://www.trendhunter.com/trends/ss11-dover-street-market): The SS11 Dover Street Market Unites Port-a-Potties and Apparel (Category: Business) Implication: The fashion industry can benefit from incorporating urban construction elements in high-end fashion to create a new style and diversify their product offerings. - [Shipping Container Sports Stores](https://www.trendhunter.com/trends/puma-pop-up-shop): Puma's Pop-Up Shop Arrives in NYC for the World Cup (Category: Eco) Implication: Opportunities for retailers to embrace alternative storefront options and differentiate themselves through innovative pop-up concepts and experiential retail. - [Eco Deals on Wheels (UPDATE)](https://www.trendhunter.com/trends/lodekka-bus-boutique): The Lodekka Bus Boutique is a Fashion Store Inside a Double Decker (Category: Eco) Implication: Fashion retailers can explore the trend of building stores inside unconventional structures like buses to create unique and memorable shopping experiences for customers. - [Mansion Shopping Malls](https://www.trendhunter.com/trends/barbra-streisand-harper-s-bazaar): The Barbra Streisand Harper's Bazaar Dream House Photo Shoot (Category: Art & Design) Implication: Opportunities for luxury real estate developers and architects to incorporate extravagant features and amenities that cater to the ever-increasing demand of the ultra-wealthy. - [Art Vending Machines](https://www.trendhunter.com/trends/alife-art-machine): The ALIFE Art Machine Dispenses Boxes of Artistic Creations (Category: Business) Implication: The use of vending machines within the art market provides a new distribution channel, increasing accessibility to art for a wider audience. - [Double Decker Shops](https://www.trendhunter.com/trends/lodekka-vintage-store): The Lodekka Vintage Store Creates the Perfect Retro Vibe (Category: Autos) Implication: Creating innovative vintage stores that capture the essence of a bygone era, attracting customers looking for unique and nostalgic shopping experiences. - [Shipping Crate Shop Interiors](https://www.trendhunter.com/trends/albert-reichmuth-wine-store-by-oos): This Wine Store by OOS Design is Fully Stocked With Spirits (Category: Art & Design) Implication: The wine retail industry can utilize innovative and striking retail interiors to attract and retain customers. - [Hill-Shaped Shopping Malls](https://www.trendhunter.com/trends/foreign-office-architects): This Foreign Office Architects Shopping Complex is Incredibly Designed (Category: Eco) Implication: Exploring new design possibilities for shopping mall construction. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)