# Canned Soap Cosmetics brands are using aluminum cans to aid sustainability efforts. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published May 19, 2024 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/canned-soap ## Key Figures - Trend score: 6.6/10 - Evidence articles: 4 ## What is the Canned Soap trend? **Canned Soap:** Self-care products are being offered in aluminum cans to enhance sustainability. Often coupled with refillable designs, these cans reduce packaging costs and are nearly infinitely recyclable. Additionally, the resilience of aluminum packaging simplifies shipping and logistics systems. ## The consumer insight behind the Canned Soap trend The majority of consumer cosmetic products are packaged in bright plastic cases. Consumers in this space are accustomed to these designs. However, they are becoming increasingly aware of the environmental impact of single-use plastics, and as a result, are now gravitating toward more sustainable solutions, such as refillable or recyclable packages. Brands in the self-care and beauty industries are recognizing the ever-increasing importance of sustainable packaging, and are turning to aluminum. ## At a Glance - Evidence: 4 featured examples - Articles from: May 10, 2024 - Published: May 19, 2024 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Canned Soap trend ### Aluminum Packaging in Self-Care Cosmetics brands are increasingly adopting aluminum cans due to their infinite recyclability and cost-effective shipping benefits. ### Refillable Container Solutions Refill designs for self-care products are surging in popularity, providing an eco-friendly alternative to single-use plastic packaging. ### Plastic-Free Personal Care A shift towards plastic-free packaging for personal care items is meeting consumer demand for sustainable and eco-conscious products. ## What the Canned Soap trend means for industry ### For Cosmetics Shifting towards sustainable packaging solutions like aluminum cans addresses the growing consumer awareness about environmental impact. ### For Household Cleaning Products Refillable aluminum cans for cleaning products offer a greener solution for retailers seeking to reduce plastic waste. ### For Health and Wellness Innovations in eco-friendly packaging for personal care products align with the increasing consumer preference for sustainable and ethical options. ## Workshop question How could your brand benefit from circular packaging materials, such as aluminum or paper? ## Trend signals for Canned Soap Trend score 6.6 out of 10, from popularity 84%, activity 89%, freshness 24%. - Popularity: 84% - Activity: 89% - Freshness: 24% ## Examples of the Canned Soap trend 4 featured examples from May 10, 2024. - [Canned Hand Soaps](https://www.trendhunter.com/trends/liquid-soap-canned-packaging): Craft Naturals Sells Hand Soap in Canned Packaging (Category: Eco) Implication: Innovations like canned hand soaps introduce sustainable packaging solutions in the competitive landscape of household essentials. - [Sustainable Canned Shampoos](https://www.trendhunter.com/trends/shampoo-in-a-can): Menz Club Pairs a Refillable "Forever Bottle" with Shampoo in a Can (Category: Eco) Implication: The personal care industry is adopting innovative packaging solutions, such as canned products and refillable containers, to cater to eco-conscious consumers. - [Canned Castile Soaps](https://www.trendhunter.com/trends/refill-cans): Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans (Category: Eco) Implication: The personal care industry can explore using refill cans for products like liquid soaps to align with consumer preferences for sustainable packaging. - [Canned Dish Soaps](https://www.trendhunter.com/trends/dish-soap-in-a-can): Unpackaged Sells Dish Soap in a Can for Easy Refilling & Recycling (Category: Eco) Implication: The household cleaning products industry can explore innovative packaging solutions like cans to minimize environmental impact and increase consumer recycling rates. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)