# Canned Novelty Canned packaging moves away from food products to surprise & delight consumers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 10, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/canned-novelty ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the Canned Novelty trend? **Canned Novelty:** Typically associated with preserving food and other ingredients, canned packaging is popping up in adjacent industries to offer consumers both convenience and novelty. Packaging everything from pieces of clothing to medical marijuana, brands are using canned designs to make transporting these goods easier for everyday usage. They're also using the element of concealment to add a bit of intrigue to the product. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 28, 2016 to Mar 22, 2017 - Published: Jan 10, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Canned Novelty trend ### Novelty Packaging Brands are using canned designs to make transporting goods easier while also using the element of concealment to add a bit of intrigue to the product. ### Upscale Packaging Producers of non-food items are adopting upscale packaging solutions such as metal tins and glass bottles to catch the eyes of those who appreciate quality. ### Sustainability Packaging More environmentally conscious companies are choosing sustainable packaging, such as the use of tin cans, to reduce waste. ## What the Canned Novelty trend means for industry ### For Fashion Industry Clothing brands like Typical Organization and LemonSox are turning heads in the fashion industry by packaging clothing items in canned designs. ### For Marijuana Industry Companies like The Honest Marijuana Co. are using tin cans to package products due to their freshness-preserving and eco-friendly properties. ### For Gifting Industry Packaging designs like sock cans from Robot Food add a level of whimsy and intrigue to gifts. ## Workshop question What could you borrow from another category to introduce novelty to your offering? ## Trend signals for Canned Novelty Trend score 5.2 out of 10, from popularity 80%, activity 69%, freshness 8%. - Popularity: 80% - Activity: 69% - Freshness: 8% ## Examples of the Canned Novelty trend 5 featured examples from Sep 28, 2016 to Mar 22, 2017. - [Food-Grade Marijuana Cans](https://www.trendhunter.com/trends/marijuana-can): The Honest Marijuana Co. Keeps Its Strains Fresh in Tin Cans (Category: Eco) Implication: The legal cannabis industry has the opportunity to pioneer sustainable packaging practices. - [Scented Canned Socks](https://www.trendhunter.com/trends/colorful-scented-canned-socks): LemonSox Offers Scented Fashion Socks in Tin Cans (Category: Unique) Implication: Disruptive innovation opportunity: Combine fashion and scent to create unique and customizable products that cater to consumer preferences. - [Canned Sock Gifts](https://www.trendhunter.com/trends/socks-in-a-can): Robot Food Gave Out Socks in a Can as Client Gifts for Christmas (Category: Marketing) Implication: Upscale food packaging can enhance the perceived value and promote a premium brand image that appeals to customers. - [Graphic Canned Scarves](https://www.trendhunter.com/trends/scarf-packages): These Scarf Packages Fuse Style With Function (Category: Marketing) Implication: The fashion industry can explore innovative packaging options to enhance the overall brand experience. - [Canned Christmas Candles](https://www.trendhunter.com/trends/christmas-candle): These Holiday-Themed Candles are Made from Natural Ingredients (Category: Eco) Implication: The home fragrance industry can explore the use of natural ingredients and unique packaging to appeal to customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)