# Canned Nootropic Nootropic beverages are offered in modern can formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 23, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/canned-nootropic ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Canned Nootropic trend? **Canned Nootropic:** Nootropics–ingestible items that claim to boost cognitive functions–are being offered in contemporary canned beverage forms. These products allow consumers to enjoy nootropics for both flavor and function–elevating the chances that those new to the process of brain-boosting would try them. ## The consumer insight behind the Canned Nootropic trend For consumers, accessibility is a key factor in the purchase decisions they make. Whether that's in cost or in understanding a product, consumers are less likely to test out a new item unless the products they're being sold contain familiar elements or enhancements. Introducing products to a broader consumer base involves addressing needs--like the promise of lifestyle enhancements--but also ensuring that the product experience is something that most would be able to enjoy. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 4 to Jun 13, 2020 - Published: Jul 23, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Canned Nootropic trend ### Nootropic Beverages Nootropic beverages offered in canned formats appeals to consumers' demand for accessibility and familiarity. ### Non-Alcoholic Buzz Non-alcoholic beverages enhanced with nootropics address consumers' shift in drinking habit, opening up opportunities for both functional and social drinking. ### Carbonated Pre-Workout Drinks Carbonated pre-workout drinks containing essential amino acids and nootropics provide a convenient and low-calorie solution to energy, focus, and recovery before, during, and after exercising. ## What the Canned Nootropic trend means for industry ### For Functional Beverages Businesses in the functional beverage industry can explore developing innovative canned nootropic beverages, appealing to both existing and new customers alike. ### For Health and Wellness Companies within the health and wellness industry can benefit from incorporating nootropic-enhanced supplements into their product lines, providing consumers functional benefits beyond traditional vitamins and minerals. ### For Fitness Supplements Fitness supplement companies can take advantage of the shift towards low-calorie carbonated pre-workout drinks, incorporating essential amino acids and nootropics to diversify their product lineups. ## Workshop question How can your brand reformat its product/service to introduce it to unfamiliar consumers? ## Trend signals for Canned Nootropic Trend score 4.3 out of 10, from popularity 63%, activity 58%, freshness 9%. - Popularity: 63% - Activity: 58% - Freshness: 9% ## Examples of the Canned Nootropic trend 4 featured examples from Feb 4 to Jun 13, 2020. - [Nootropic Performance Energy Drinks](https://www.trendhunter.com/trends/zro-by-ignite): The ZRO by IGNITE Beverages Come in Four Flavor Options (Category: Marketing) Implication: Creating new products with all-natural, non-proprietary blends that offer benefits beyond just refreshment. - [Nootropic Performance Drinks](https://www.trendhunter.com/trends/lgnd): LGND's Low-Calorie Beverages are Packed with Nootropics (Category: Lifestyle) Implication: Including nootropic beverages as part of a larger health and wellness regimen presents an avenue for the growth of this industry. - [Carbonated Pre-Workout Drinks](https://www.trendhunter.com/trends/noo-fuzion): Noo Fuzion Beverages Support Lean Muscle Growth, Energy & Recovery (Category: Lifestyle) Implication: The fitness and sports beverage industry can benefit from the growing demand for carbonated pre-workout drinks by creating innovative products with unique flavors and promoting th… - [Buzzy Non-Alcoholic Beverages](https://www.trendhunter.com/trends/nonalcoholic-beverages): Sun Chaser's Caffeine-Free Drinks are Enhanced with Nootropics (Category: Lifestyle) Implication: Beverage companies will have to innovate and add nootropic supplements to their product line to provide healthier substitutes to traditional alcoholic beverages. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)