# Canned Elegance Food and drink in cans get a modern, aesthetic-focused overhaul. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 22, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/canned-elegance ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Canned Elegance trend? **Canned Elegance:** Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 6, 2013 to Jul 2, 2014 - Published: Jul 22, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Canned Elegance trend ### Redefining Canned Products With consumers previously associating canned products to everyday use, brands are redefining the use of canned products through new, more luxurious packaging and unique product design. ### Revolutionizing Beverage Packaging Unique designs in beverage can packaging have emerged, placing a focus on minimalism and adding a touch of elegance to unconvential product categories with matte and clean designs that result in innovative solutions. ### Combining Unexpected Flavors The recent trend of combining popular flavors has led to products like Coffee-Wine, which blends two very different flavors to create a new type of beverage-infused alcohol. ## What the Canned Elegance trend means for industry ### For Packaging Industry The design of modern packaging for food and beverage has revolutionized the way customers engage with products leading an opportunity for innovation and expansion. ### For Beverage Industry The beverage industry has become a hub for innovative packaging design with a renewed focus on unique cans and bottle shapes that ultimately bring the consumer closer to the product. ### For Food Industry In response to the trend of customers searching for unique food and beverage experiences, the food industry has begun innovating through new flavor combinations and improving packaging design to deliver more meaningful experiences. ## Trend signals for Canned Elegance Trend score 3.3 out of 10, from popularity 53%, activity 37%, freshness 8%. - Popularity: 53% - Activity: 37% - Freshness: 8% ## Examples of the Canned Elegance trend 6 featured examples from Nov 6, 2013 to Jul 2, 2014. - [Cute Fruity Cans](https://www.trendhunter.com/trends/mio-carbonated-milkshake-packaging): MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor (Category: Lifestyle) Implication: The food and beverage industry can take advantage of approachable packaging designs to attract a wider range of consumers and increase sales. - [Crisp Can Branding](https://www.trendhunter.com/trends/feldthusen-packaging): Feldthusen Packaging is a Clean Canvas That Features Healthy Foods (Category: Lifestyle) Implication: The food packaging industry can benefit from innovative and fresh approaches to brand identity design that emphasize the product's ingredients and freshness. - [Matte Black Beverage Cans](https://www.trendhunter.com/trends/smirnoff-black): The Smirnoff Black Cans Are Minimal, Elegant and Easy to Identify (Category: Lifestyle) Implication: Creating simple and bold packaging designs for alcoholic beverages using basic colors to differentiate different flavors. - [Kaleidoscopic Perfume Packaging](https://www.trendhunter.com/trends/ana-novakovic): Potion67 is a Fictional Product by Ana Novakovic (Category: Marketing) Implication: The perfume industry can benefit from innovative packaging designs that stand out on store shelves. - [Tastefully Canned Wine](https://www.trendhunter.com/trends/union-wine-company): The Union Wine Company Introduces the 'Beerification' of Wine (Category: Lifestyle) Implication: Innovation in packaging and product reinvention can help wine companies stay competitive and attract a younger demographic. - [Canned Coffee Wines](https://www.trendhunter.com/trends/coffeewine): Friends Beverage Group is Set to Sell Coffee-Wine in a Can (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborating with the Friends Beverage Group to produce and distribute coffee-wine in cans, catering to the changing preferences of consumers. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)