# Canned Convenience Pre-made meals cater to millennials looking to cut back on unnecessary habits. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 14, 2014, updated Apr 7, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/canned-convenience ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Canned Convenience trend? **Canned Convenience:** With modern consumers often juggling between multiple responsibilities such as work and home, cooking or preparing food is often last priority. All-in-one canned meals offer busy individuals the chance to devour delectable goodies without spending the time to make it. These canned dishes combine the need for nutrition with convenient no-cook methods, demonstrating the need for less time-consuming everyday habits. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 1, 2014 to Apr 13, 2016 - Published: Feb 14, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Canned Convenience trend ### Convenience Culture Canned products and pre-made meals that cater to busy individuals who prioritize convenience utilizing easy no-cook methods. ### Unconventional Packaging Unique packaging designs that use cans as a medium often as novelty items to catch consumer attention and present products in a new light. ### Single-Origin Preservation Preservation methods that convey freshness and quality in the food industry through packaging conveying transparency in the food product and being organic, sustainable, and ethical. ## What the Canned Convenience trend means for industry ### For Food and Beverage Industry For manufacturers to create innovative products centered around convenience, freshness, and unique packaging designs. ### For Catering and Event Planning For quick-serve meal and refreshment ideas utilizing easy-to-store canned food products. ### For Marketing and Advertising For creative departments to build brand awareness through unconventional designs such as unique can packaging, and currently trending food themes. ## Trend signals for Canned Convenience Trend score 3.6 out of 10, from popularity 59%, activity 42%, freshness 8%. - Popularity: 59% - Activity: 42% - Freshness: 8% ## Examples of the Canned Convenience trend 6 featured examples from Aug 1, 2014 to Apr 13, 2016. - [Quick-Serve Canned Foods](https://www.trendhunter.com/trends/canned-foods): The 'Daddy Cooks at Home' Range Emphasizes the Ease of Cooking (Category: Lifestyle) Implication: The 'Daddy Cooks at Home' range presents an opportunity for the canned food industry to cater to time-constrained consumers who seek convenient meal solutions. - [Canned Ice Cream Sundaes](https://www.trendhunter.com/trends/canned-ice-cream-sundaes): Dominque Ansel Teams Up with Lisa Perry for an Unusual Frozen Treat (Category: Lifestyle) Implication: The food and beverage industry could benefit from novel approaches to packaging, presentation, and collaborative product development. - [Conveniently Canned Cocktails](https://www.trendhunter.com/trends/ballast-point): The Ballast Point Brewery Packaged Four Common Cocktails into Cans (Category: Lifestyle) Implication: The alcoholic beverage industry can capitalize on the trend of liquor-infused canned cocktails. - [Canned Produce Packaging](https://www.trendhunter.com/trends/canned-mushrooms): This Canned Mushrooms Packaging Keeps the Product Fresh (Category: Marketing) Implication: Disruptive innovation opportunity: Develop new packaging materials and designs specifically tailored for canned produce to enhance freshness and sustainability. - [Canned Pasta Cupcakes](https://www.trendhunter.com/trends/speghettios): These Red Velvet Cupcakes Celebrate SpeghettiOs’ 50th Anniversary (Category: Lifestyle) Implication: The food and beverage industry can experiment with new and unorthodox ingredients to create unique products and recipes. - [Canned Yeti Meats](https://www.trendhunter.com/trends/meat-tin): The Pure Himalayan Yeti Meat Tins are a Fun Novelty Item (Category: Lifestyle) Implication: Disruptive innovation opportunity: Exploring unconventional and unconventional food products that cater to niche markets and create excitement among consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)