# Canned Cocktail A desire for convenience has alcoholic brands turning to more accessible packaging. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 25, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/canned-cocktail ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Canned Cocktail trend? **Canned Cocktail:** Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 6, 2013 to Jul 25, 2014 - Published: Jul 25, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Canned Cocktail trend ### Convenience Packaging Alcoholic brands are turning towards more accessible packaging designs that combine mature indulgences with low-key aesthetics. ### Flavored Pre-Mixed Cocktails Brands are releasing a variety of canned pre-mixed cocktails with fruity infusions, offering a sophisticated drink for summer in an entirely different category of alcohol. ### Color-Coded Packaging Canned alcoholic beverages are utilizing color-coded packaging to differentiate various flavors and make it easy for consumers to identify the product they want. ## What the Canned Cocktail trend means for industry ### For Food and Beverage Packaging The food and beverage packaging industry can innovate in developing more convenient and easily accessible packaging for alcoholic brands ### For Alcoholic Beverage The alcoholic beverage industry can innovate in creating more pre-mixed cocktails with fruity infusions and exploring new packaging designs like color-coding to appeal to younger, budget-conscious consumers. ### For Graphic Design The graphic design industry can innovate in creating packaging designs that appeal to consumers looking for accessible, low-key aesthetics and also for products that are bold and modern, utilizing color-coding and high-speed inspired designs. ## Trend signals for Canned Cocktail Trend score 2.8 out of 10, from popularity 49%, activity 27%, freshness 8%. - Popularity: 49% - Activity: 27% - Freshness: 8% ## Examples of the Canned Cocktail trend 4 featured examples from Mar 6, 2013 to Jul 25, 2014. - [Matte Black Beverage Cans](https://www.trendhunter.com/trends/smirnoff-black): The Smirnoff Black Cans Are Minimal, Elegant and Easy to Identify (Category: Lifestyle) Implication: Creating simple and bold packaging designs for alcoholic beverages using basic colors to differentiate different flavors. - [Canned Gin Cocktails](https://www.trendhunter.com/trends/gin-and-tonic-cocktails): GT's Gin and Tonic Cocktails Feature Fruity Infusions (Category: Lifestyle) Implication: There is a disruptive innovation opportunity for the beverage industry to develop and market more convenient and flavorful canned cocktail products. - [Canned Fruity Cocktails](https://www.trendhunter.com/trends/pre-mixed-cocktails): Japan's Strong Zero Pre-Mixed Cocktails Come in Cans (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend towards canned pre-mixed cocktails by developing new flavors and packaging formats. - [Canned Japanese Spirits](https://www.trendhunter.com/trends/small-sake): Small Sake Simplifies the Traditional Alcoholic Beverage for Modern Times (Category: Lifestyle) Implication: The alcoholic beverage industry is shifting towards offering convenient and portable options without losing quality in the process. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)