# Cannalcohol Alcohol brands offer the best of both worlds with cannabis-infused products. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jun 30, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannalcohol ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Cannalcohol trend? **Cannalcohol:** As many brands in the alcohol space work to compete with the emerging and ever-growing cannabis industry, some are pivoting to instead integrate cannabis and its derivative ingredients into their offerings. Putting a focus on both CBD and THC as active ingredients, this approach breathes new life into an age-old product space, and keeps alcohol brands competitive in an era of uncertainty. ## The consumer insight behind the Cannalcohol trend Younger consumers, especially Millennials, are making lifestyle changes due to health benefits associated with reducing their alcohol intake. These consumers are increasingly breaking away from the traditions associated with alcohol use, and as a result, the industry is having to adapt to this change. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 6 to Jun 21, 2019 - Published: Jun 30, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Cannalcohol trend ### CBD-Infused Products The integration of CBD into alcohol products creates a new offering that appeals to health-conscious consumers. ### Alcohol-Free Beverages The introduction of alcohol-free alternatives invites more consumers into the market. ### Cannabis-Infused Wines By infusing cannabis into wine, brands are adding an entirely new layer of depth and complexity to an age-old product. ## What the Cannalcohol trend means for industry ### For Alcohol The alcohol industry is adapting to changing consumer preferences by incorporating CBD to appeal to health-conscious consumers. ### For Health and Wellness The rise in popularity of CBD-infused products highlights consumers' growing interest in health and wellness. ### For Cannabis The integration of cannabis into traditional products is creating new opportunities for the cannabis industry to expand its reach. ## Workshop question What's a radical way that could you work with a top competitor of yours? ## Trend signals for Cannalcohol Trend score 2.9 out of 10, from popularity 52%, activity 26%, freshness 8%. - Popularity: 52% - Activity: 26% - Freshness: 8% ## Examples of the Cannalcohol trend 5 featured examples from Apr 6 to Jun 21, 2019. - [Inaugural Sparkling Cannabis Wines](https://www.trendhunter.com/trends/house-of-saka): House of Saka Launches the World's First Cannabis Rosé Drink (Category: Lifestyle) Implication: The wine industry has the opportunity to enter a new, untapped market of cannabis-infused wine, like House of Saka's offering. - [Vegan Cannabis Wines](https://www.trendhunter.com/trends/sparkling-rose-wine): House of Saka's Sparkling Rosé Wine is Alcohol-Free & CBD-Infused (Category: Lifestyle) Implication: Opportunity for CBD manufacturers to expand their product line by producing CBD-infused beverages and partnering with wineries. - [CBD Cocktail Bitters](https://www.trendhunter.com/trends/cocktail-bitter): OTO Offers Non-Alcoholic Cocktail Bitters with 50mg of CBD (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborate with CBD suppliers and botanical experts to create and market CBD-infused beverages that cater to the health-conscious consumer. - [Cannabis-Infused Sparkling Wines](https://www.trendhunter.com/trends/brxtn-green): BRXTN GREEN is England's First Cannabis-Infused Wine Blend (Category: Lifestyle) Implication: The introduction of cannabis-infused wine presents a disruptive innovation opportunity within the beverage industry. - [CBD-Infused Bloody Mary Mixes](https://www.trendhunter.com/trends/bloody-mary-mix): Top Shelf's Cannabis Jalapeno Bloody Mary Mix Minimizes Hangovers (Category: Lifestyle) Implication: With the rising popularity of CBD-infused beverages, there is a significant opportunity for businesses to enter the CBD beverage industry and develop innovative product offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)