# Cannabis Spirits Brands release non-alcoholic spirits that contain cannabis. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 16, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-spirits ## Key Figures - Trend score: 5.3/10 - Evidence articles: 7 ## What is the Cannabis Spirits trend? **Cannabis Spirits:** Cannabis brands in North America are releasing spirits like gin, tequila and bourbon that contain the traditional flavors of these beverages, but without any alcohol. Instead, they're infusing these products with various properties of cannabis. ## The consumer insight behind the Cannabis Spirits trend With Millennial and Gen Z consumers drinking less alcohol than their predecessors, low and no-alcohol beverages are replacing alcoholic drinks. Since these generations are still interested in the social experiences related to drinking, the infusion of cannabis into non-alcoholic beverages allows them to participate in social events in a way they're more comfortable with. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 11, 2021 to Jan 3, 2024 - Published: Jun 16, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Cannabis Spirits trend ### Low and No Alcohol Growing interest in low and no alcohol beverages, infused with cannabis to offer alternative choices and a more comfortable way to participate in social events. ### Cannabis Infused Beverages Rise in cannabis-infused beverage alternatives to traditional alcohol options. ### Cross-Category Innovations Companies across different categories, like cannabis and spirits, are collaborating to create unique products and launch into new industries. ## What the Cannabis Spirits trend means for industry ### For Beverage Industry Opportunities to innovate within the beverage industry as more consumers seek out alternative non-alcoholic choices such as cannabis-infused drinks. ### For Cannabis Industry In response to legalization and increased demand, the cannabis industry presents opportunities for innovation in creating new products and even entering industries such as alcohol. ### For Alcohol Industry The alcohol industry can take part in the trend of low and no alcohol alternatives by collaborating with or acquiring companies specializing in cannabis-infused drinks. ## Workshop question How could your brand adapt its product/service to better suit consumers' changing lifestyles? ## Trend signals for Cannabis Spirits Trend score 5.3 out of 10, from popularity 71%, activity 67%, freshness 20%. - Popularity: 71% - Activity: 67% - Freshness: 20% ## Examples of the Cannabis Spirits trend 7 featured examples from Sep 11, 2021 to Jan 3, 2024. - [Non-Alcoholic Whiskey Cocktails](https://www.trendhunter.com/trends/non-alcoholic-whiskey-cocktails): Dank & Dry Old Fashioned Uses Non-Psychoactive Cannabis Terpenes (Category: Lifestyle) Implication: The beverage industry has the opportunity to capitalize on the rising demand for zero-alcohol options by introducing innovative and flavorful non-alcoholic beverages. - [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/nowadays): Nowadays is the First Nationally Available Cannabis-Infused Spirit (Category: Lifestyle) Implication: As the demand for alternative social tonics grows, companies within the beverage industry should consider developing cannabis-infused beverages and non-alcoholic alternatives. - [Non-Alcoholic Cannabis Spirits](https://www.trendhunter.com/trends/afterdream): 'AMASS Afterdream' is a Cannabis-Based Spirit Alternative (Category: Lifestyle) Implication: The alcohol industry faces potential disruption as more consumers seek non-alcoholic options that still offer a similar social experience. - [Cannabis-Infused Non-Alcoholic Spirits](https://www.trendhunter.com/trends/tilray): Tilray Acquired Colorado-Based Breckenridge Distillery (Category: Business) Implication: With the continued legalization of cannabis, there is ample opportunity for companies to innovate and create new products that cater to the needs and desires of consumers. - [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/mini-60ml-bottles): MXXN Launched a New Lineup of Non-Alcoholic Cannabis-Infused Spirits (Category: Lifestyle) Implication: The beverage industry can tap into the growing cannabis market and offer healthier and alternative options to traditional alcoholic drinks. - [Cannabis-Infused No-Alcohol Spirits](https://www.trendhunter.com/trends/mxxn): MXXN Makes One-to-One Replacements for Gin, Tequila & Bourbon (Category: Lifestyle) Implication: Can take advantage of the growing demand for non-alcoholic drinks and infuse a wider range of botanicals and herbs to replace alcohol. - [Zero-Proof Herbaceous Hemp Spirits](https://www.trendhunter.com/trends/the-pathfinder): Cross-Category Hemp Beverage The Pathfinder Launches Nationwide (Category: Lifestyle) Implication: The beverage industry has the opportunity to capitalize on the growing trend of zero-proof and herbaceous drinks that offer unique flavor experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)