# Cannabis Relief Topical pain relief products are infused with cannabis to maximize effectiveness. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 29, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-relief ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Cannabis Relief trend? **Cannabis Relief:** The inclusion of CBD and THC in topical pain relief products serves consumers who are experiencing muscle tension, for those who are more hesitant to achieve this relief through smoking cannabis. The use of the medicinal plant in topical relief products offers the benefits of enhanced function, along with marketability. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 22, 2016 to Mar 29, 2018 - Published: Nov 29, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cannabis Relief trend ### Transdermal Cannabis The inclusion of CBD and THC in topical pain relief products serves consumers who are experiencing muscle tension, for those who are more hesitant to achieve this relief through smoking cannabis. ### Personalized Ratios Papa & Barkley's makes a pain patch that offers a mess-free alternative to topical lotions, oils and creams with different ratios of CBD and THC. ### Natural Muscle Relaxants Native Atlas is a skincare brand specializing in organic remedies like its sore muscle cream that helps to relax and heal tired muscles post workout. ## What the Cannabis Relief trend means for industry ### For Cannabis Industry The cannabis industry is quickly expanding with new innovations in topical pain relief products like the ones listed here. ### For Personal Care The personal care industry is responding to consumer demand for natural health and wellness products as evidenced in the organically sourced ingredients found in many CBD-infused pain relief products. ### For Alternative Healthcare Alternative healthcare continues to expand as consumers seek drug-free, non-invasive solutions that provide effective pain relief and cater to their individual needs. ## Workshop question How can your brand add a marketable element to one of its more traditional products/services? ## Trend signals for Cannabis Relief Trend score 2.9 out of 10, from popularity 45%, activity 33%, freshness 8%. - Popularity: 45% - Activity: 33% - Freshness: 8% ## Examples of the Cannabis Relief trend 5 featured examples from Nov 22, 2016 to Mar 29, 2018. - [Cannabis Pain Patches](https://www.trendhunter.com/trends/pain-patches): Papa and Barkley Makes Pain Relief Patches with Varying Ratios of CBD & THC (Category: Lifestyle) Implication: Cannabis-based pain relief patches offer a new segment to the growing health and wellness industry and its consumers. - [Relieving Cannabis Sprays](https://www.trendhunter.com/trends/apothecanna): Apothecanna's Relieving Body Spray Targets "Severe Pain and Discomfort" (Category: Lifestyle) Implication: The CBD/hemp industry could expand its product offerings by developing more topical products with organic essential oils and plant-based ingredients for pain relief - [Cannabis-Infused Pain Remedies](https://www.trendhunter.com/trends/topical-oil): This Topical Oil Relieves Tension With Natural Additives (Category: Lifestyle) Implication: Opportunity for cannabis businesses to focus on pain relief products and expand their portfolio to cater to consumers looking for natural alternatives to traditional pharmaceutica… - [Healing Muscle Rubs](https://www.trendhunter.com/trends/sore-muscle): This Product by Native Atlas Relaxes and Relieves Sore Muscles (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce new product lines with unique formulas and packaging to stand out in the competitive skincare industry. - [Fast-Acting Topical Creams](https://www.trendhunter.com/trends/cannimed): CanniMed's Cannabis-Infused Cream Offers Effective Pain Relief (Category: Lifestyle) Implication: An opportunity for pharmaceutical companies to develop cannabis-infused topical creams as a more effective and safe alternative to traditional pain relief medications. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)