# Cannabis Mix Cannabis brands are releasing energy-boosting powders. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 29, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-mix ## Key Figures - Trend score: 4.3/10 - Evidence articles: 7 ## What is the Cannabis Mix trend? **Cannabis Mix:** Flavored, energy-boosting powders that can be mixed into beverages of choice are a simple way to achieve on-the-go caffeine fixes. Now, cannabis brands are releasing these powders with the added inclusion of THC or CBD. ## The consumer insight behind the Cannabis Mix trend In regions of North America where cannabis is legal, discreet and easy consumption is important for busy consumers who are trying to go about their days, while also enhancing their routines with cannabis. Brands that allow for convenient, on-the-go consumption are appealing to consumers who use cannabis to elevate their daily habits. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 10, 2020 to Sep 1, 2023 - Published: May 29, 2022 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Cannabis Mix trend ### Convenient Cannabis Consumption Cannabis brands are releasing energy-boosting powders to offer easy-to-use products for consumers on the go. ### Cannabis Beverages Cannabis-infused drink brands offer a variety of products in cans and sticks, and new powdered mixes have spawned recently. ### Cannabis and Energy Drinks The cannabis industry is incorporating caffeine and other vitamins and minerals into its products, with some focused on high-energy formulations. ## What the Cannabis Mix trend means for industry ### For Cannabis Industry There are ample opportunities in the cannabis industry for companies to develop convenient and innovative products for consumers. ### For Beverage Industry The beverage industry can take inspiration from cannabis-infused drinks to develop low-calorie and plant-based energy drinks with natural ingredients. ### For Fitness & Wellness Industry The fitness industry can explore integrating high-energy cannabis drinks into workout regimens for athletes seeking alternative forms of support. ## Workshop question How is your brand prioritizing convenience for its customers? ## Trend signals for Cannabis Mix Trend score 4.3 out of 10, from popularity 61%, activity 51%, freshness 18%. - Popularity: 61% - Activity: 51% - Freshness: 18% ## Examples of the Cannabis Mix trend 7 featured examples from Aug 10, 2020 to Sep 1, 2023. - [Cannabis-Infused Energy Drink Mixes](https://www.trendhunter.com/trends/vibations): MariMed Launched its Vibations: High + Energy Drink Mix (Category: Lifestyle) Implication: MariMed's new cannabis-infused energy drink is evidence of the continued expansion of the cannabis industry into mainstream consumer products like food and beverages. - [Cannabis Infusion Stir Sticks](https://www.trendhunter.com/trends/myhi): MyHi's Patented Stir STIK Infuses Any Drink with THC Powder (Category: Lifestyle) Implication: The food and beverage industry is being disrupted by new methods of infusing cannabis. - [Nano Cannabis Drink Mixes](https://www.trendhunter.com/trends/cannabis-infused-instant-drink-mixes): brelixi's Nano Cannabis-Infused Instant Drink Mixes Onset Quickly (Category: Lifestyle) Implication: Exploring new opportunities in the cannabis industry by leveraging nano cannabis technology to create innovative products with quick onset. - [Microdose-Friendly Enriched Cannabis Beverages](https://www.trendhunter.com/trends/enriched-cannabis-beverage): BRĒZ is Enriched with the Inclusion of Lion's Mane (Category: Marketing) Implication: The cannabis industry can explore the potential of enriched cannabis beverages to expand their product offerings and target health-conscious consumers. - [Candy-Inspired Cannabis Drinks](https://www.trendhunter.com/trends/double-high-fiver-pink-burst): Double High Fiver: Pink Burst is Full of Fruity, Tart Flavor (Category: Lifestyle) Implication: The cannabis beverages industry is seeing significant growth, driven by the demand for non-traditional and convenient methods of cannabis consumption. - [Cannabis Beverage Mix-Ins](https://www.trendhunter.com/trends/cann-roadies): Cann Roadies Share the Experience of Cann Without the Can (Category: Lifestyle) Implication: Opportunity for beverage companies to explore new product lines and formulations that incorporate cannabis-infused mix-ins. - [Caffeinated Cannabis Drink Mixes](https://www.trendhunter.com/trends/cannabis-drink-mix): Vibations: High + Energy is an All-Natural Cannabis Drink Mix (Category: Lifestyle) Implication: The cannabis-caffeine combination presents a disruptive innovation opportunity in the beverage industry for companies seeking to tap into the growing demand for cannabis-based pro… ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)