# Cannabis Journaling Brands are developing more personalized understanding of cannabis experiences. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Jun 23, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-journaling ## Key Figures - Trend score: 1.4/10 - Evidence articles: 4 ## What is the Cannabis Journaling trend? **Cannabis Journaling:** As the cannabis industry continues to grow, companies are developing ways to better understand and measure personal experiences with the plant. Brands are launching physical and digital journals that allow consumers to track their cannabis experiences, from everything from strains, potency, and more. ## The consumer insight behind the Cannabis Journaling trend The cannabis industry is growing at a rapid rate, especially in the North American market. Due to this, many consumers are partaking in cannabis as a part of their lifestyle and passion, and seek out the best experience possible. In order to become more educated on their personal preferences, they look for ways to experiment and monitor their experiences. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 13 to Jun 24, 2020 - Published: Jun 23, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Cannabis Journaling trend ### Personalization of Cannabis Experience Brands are developing personalized ways to better understand and measure personal experiences with cannabis through physical and digital journals. ### Tracking Cannabis Usage Apps and journals are being developed to help users track their cannabis usage, experiences, and preferences for better understanding and effective usage. ### Data Analysis in the Cannabis Industry Data analysis and gathering is becoming an important tool in understanding individual preferences and behaviors in the cannabis industry. ## What the Cannabis Journaling trend means for industry ### For Cannabis The cannabis industry is rapidly growing and requires innovative solutions for personalization, tracking, and data gathering. ### For Healthcare Data gathered through cannabis usage can be leveraged for healthcare purposes, such as more accurate treatments or sharing with doctors. ### For Lifestyle Cannabis is becoming an important part of many consumers' lifestyles, leading to the need for personalization and better understanding of individual preferences and experiences. ## Workshop question How can your company create custom learning experiences for consumers? ## Trend signals for Cannabis Journaling Trend score 1.4 out of 10, from popularity 19%, activity 15%, freshness 9%. - Popularity: 19% - Activity: 15% - Freshness: 9% ## Examples of the Cannabis Journaling trend 4 featured examples from Jun 13 to Jun 24, 2020. - [Cannabis Pocket Journals](https://www.trendhunter.com/trends/cannabis-taster): The Cannabis Taster is a Small Portable Journal for Enthusiasts (Category: Lifestyle) Implication: Creating educational resources and accessories for cannabis enthusiasts to enhance their understanding and enjoyment of the product. - [Cannabis Diary Apps](https://www.trendhunter.com/trends/cannabis-diary): Highness Helps Users Log & Analyze Their Experiences with Cannabis (Category: Lifestyle) Implication: Highness app represents a disruptive innovation opportunity in the cannabis technology industry by providing a personalized and data-driven approach to cannabis consumption. - [Cannabis Experience Online Journals](https://www.trendhunter.com/trends/uppy-strain): The Uppy Strain Journal Helps Users Monitor Their Experience (Category: Lifestyle) Implication: The development of cannabis apps like Uppy Strain Journal and other data-driven technologies will continue to shape the emerging cannabis industry. - [Digital Cannabis Journals](https://www.trendhunter.com/trends/releaf): The Releaf App Helps Users Track and Learn About Their CBD Experience (Category: Lifestyle) Implication: Digital health platforms and applications that collect and leverage user data to improve health outcomes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)