# Cannabis Influencer Influencer culture is adapting with the growing use of cannabis. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Oct 20, 2020 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-influencer ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Cannabis Influencer trend? **Cannabis Influencer:** As the cannabis industry continues to grow due to legalization in some areas in recent years, so does the community around it. Influencer culture is breaching into this space, as individuals use the digital platform to engage with an audience about the topic of cannabis. ## The consumer insight behind the Cannabis Influencer trend Due to their mass digital consumption in today's era, consumers familiarize themselves with products and services by searching for reviews online. They often trust peer reviews more than advertisements. Specifically, Millennial and Gen Z demographics are likely to engage with digital reviews from real-life sources. This is especially true regarding newer products and industries such as cannabis. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 25 to Oct 21, 2020 - Published: Oct 20, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Cannabis Influencer trend ### Influencer Culture The cannabis industry has breached influencer culture with individuals using digital platforms to engage with an audience about the topic of cannabis. ### Digital Reviews Millennials and Gen Z trust peer reviews over ads, making digital reviews from real-life sources essential, especially regarding newer products and industries such as cannabis. ### Cannabis Normalizing Online accounts normalize cannabis usage and help educate the public about the extensive plant. ## What the Cannabis Influencer trend means for industry ### For Social Media A digital platform used by cannabis influencers to share personal experiences, reviews, and recipes with audiences. ### For Cannabis The growing cannabis industry includes edibles, beverages, pre-rolls, and more, providing a medicinal alternative for different medical needs. ### For Publication and Merchandise Online publication and merchandise sales help cannabis influencers promote education and normalizing the use of medicinal cannabis products. ## Workshop question How can your brand maximize your online platform? ## Trend signals for Cannabis Influencer Trend score 3.6 out of 10, from popularity 54%, activity 46%, freshness 9%. - Popularity: 54% - Activity: 46% - Freshness: 9% ## Examples of the Cannabis Influencer trend 4 featured examples from Aug 25 to Oct 21, 2020. - [Social Cannabis Enthusiast Accounts](https://www.trendhunter.com/trends/thecannabinista): thecannabinista Shares Cannabis and THC Recipes and Reviews (Category: Lifestyle) Implication: Opportunity for businesses to offer and develop new cannabis and CBD products to tap into the growing market. - [Cannabis-Normalizing Social Accounts](https://www.trendhunter.com/trends/bluntblowinmama): @bluntblowinmama on Instagram Helps Educate the Public (Category: Lifestyle) Implication: Cannabis companies can embrace the trend of normalizing usage and educate consumers through social media and partnerships with influencers. - [Social Media Cannabis Chefs](https://www.trendhunter.com/trends/jeffthe420chef): JeffThe420Chef on Instagram Showcases Special Recipes (Category: Lifestyle) Implication: Opportunity for restaurants, catering services, and food manufacturers to introduce cannabis-infused products and capitalize on the growing demand. - [Informative Cannabis Social Accounts](https://www.trendhunter.com/trends/thedankdutchess): thedankdutchess Offers Important CBD Information on Instagram (Category: Pop Culture) Implication: Businesses within the cannabis industry can leverage online communities and educational content to build brand awareness and establish themselves as industry experts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)