# Cannabis Imitation Cannabis culture takes a cue from the coffee and tea industry. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 17, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-imitation ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Cannabis Imitation trend? **Cannabis Imitation:** Following the models of larger industries that paved the way, the fast-emerging legal cannabis industry is transforming the product innovations that the tea and coffee industry has become known for. This shift reveals the ways in which emerging industries are able to follow the blueprint of others in the process of establishing themselves in a market that may find them unfamiliar. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 1, 2015 to Dec 21, 2017 - Published: Jan 17, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cannabis Imitation trend ### Cannabis-Infused Edibles Products As brands become more open to selling TNC-infused edible products, the CANNCUP and Brewbudz coffee pods offer a cannbis product that is convenient for consumer use as well as maximum infusion of cannabis. ### Cannabis Vaporizers As marijuana is legalized globally, consumers are looking for alternative ways to consume the drug without smoke, and the Wisp Device offers a solution to delivering herb vapor. ### Cannabis-Infused Beverage Products With the demand for more discreet and innovative cannabis products, brands are experimenting with different ways to provide the benefits of cannabis plant to consumers, making new wave of weed infused drinkables available in the market. ## What the Cannabis Imitation trend means for industry ### For Food and Beverage Industry The cannabis industry is learning from F & B industry to offer innovative cannabis-infused products that are convenient, discreet and tasty. ### For Health and Wellness Industry As the health and wllness industry trends continue to grow, cannabis industry is also taking advantage of the natural healing properties of the cannabis plant by introducing THC into both edibles and vapor products. ### For Marijuana and CBD Industry With the global legalization of marijuana and CBD continuing to spread, there are new markets and opportunities to look for, with this in mind technology in marijuana and CBD will continue to innovate. ## Workshop question How can your brand take cues from accessible innovations in adjacent industries? ## Trend signals for Cannabis Imitation Trend score 4.2 out of 10, from popularity 67%, activity 51%, freshness 8%. - Popularity: 67% - Activity: 51% - Freshness: 8% ## Examples of the Cannabis Imitation trend 6 featured examples from Dec 1, 2015 to Dec 21, 2017. - [Marijuana Pod Vaporizers](https://www.trendhunter.com/trends/cannabis-vaporizer): The Wisp Device is a Pod-Using Clean and Convenient Cannabis Vaporizer (Category: Lifestyle) Implication: The cannabis industry can take advantage of the rise of single-use vaporizer pods by producing a wider variety of pod-compatible strains and promoting the convenience and freshnes… - [Marijuana Coffee Pods](https://www.trendhunter.com/trends/brewbudz): 'Brewbudz' Offers a Coffee Pod Infused with Cannabis Flower (Category: Lifestyle) Implication: Beverage industry can explore infusing cannabis into coffee, tea, and other popular beverages. - [Cannabis-Infused Cold Brews](https://www.trendhunter.com/trends/cannabis-infused-cold-brew): Magic Number Makes Cold-Brewed Coffee with THC (Category: Lifestyle) Implication: Beverage manufacturers can explore the emerging market of cannabis-infused beverages and develop innovative products to cater to varying consumer preferences. - [Sustainable Hemp Teas](https://www.trendhunter.com/trends/hemp-tea): These Teas Are Both Healthy and Environmentally Friendly (Category: Lifestyle) Implication: Opportunity for disruptive innovation exists in creating sustainable and hemp-infused products that cater to health-conscious consumers. - [Cannabis-Infused Cold Brews](https://www.trendhunter.com/trends/cannabis-infused-coffee): Ritual Coffee and Somatik are Now Making Cannabis-Infused Coffee (Category: Lifestyle) Implication: The beverage industry can tap into the trend of cannabis-infused beverages by exploring combinations with traditional caffeine-infused beverages like tea or energy drinks. - [Caffeinated Cannabis Capsules](https://www.trendhunter.com/trends/cannabis-capsule): The CANNCUP K-Cups Are Coffee Pods With Added THC (Category: Lifestyle) Implication: Opportunity to add a new and unique option to the menu of bars and restaurants catering to cannabis consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)