# Cannabis Hotel Hotels are allowing cannabis and incorporating CBD into their services. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Jan 20, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-hotel ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Cannabis Hotel trend? **Cannabis Hotel:** Hotels are infusing drinks and dishes with CBD, incorporating CBD oils into massages, and selling products infused with high-quality CBD for health purposes. These businesses focus on the health benefits of CBD as it pertains to rest, relaxation, stress relief--all fundamental aspects of the hospitality industry. ## The consumer insight behind the Cannabis Hotel trend Travellers prioritize rest and relaxation while staying at a hotel or resort. This is especially true now, as the wellness industry grows and enters even the most unlikely categories. Now, more customers are seeking out hotels that prioritize mental and physical wellness in the modern ways that they're accustomed to. Hotels are responding to this pressure by implementing experimental practices across spa services, restaurants and amenities. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 17 to Mar 11, 2023 - Published: Jan 20, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Cannabis Hotel trend ### CBD Infused Hotel Services The integration of CBD oils into spa services and/or food and beverage offerings within hotels and resorts to promote relaxation and stress relief. ### Cannabis Friendly Hotels Hotels and resorts that make an effort to normalize cannabis use amongst guests by offering rooms with special filtration systems and cannabis infused offerings. ### Relaxing CBD Positive Hotels Hotels and resorts that focus on promoting mental and physical wellness for guests through the use of CBD infused relaxation amenities. ## What the Cannabis Hotel trend means for industry ### For Hospitality Industry Hotels and resorts that are making an effort to appeal to wellness-oriented travelers by offering innovative relaxation amenities, CBD products, and/or cannabis infused offerings. ### For Wellness Industry The wellness industry has been making its way into various categories, including the hospitality industry, as more people prioritize rest and relaxation when traveling. ### For Cannabis Industry As laws surrounding cannabis use continue to change across the globe, industries such as hospitality are adopting more cannabis-friendly policies and offerings to meet consumer demand. ## Workshop question How could your brand incorporate "wellness" into its product, service, or purchase journey? ## Trend signals for Cannabis Hotel Trend score 4.2 out of 10, from popularity 64%, activity 49%, freshness 15%. - Popularity: 64% - Activity: 49% - Freshness: 15% ## Examples of the Cannabis Hotel trend 5 featured examples from Jan 17 to Mar 11, 2023. - [Relaxing CBD-Positive Hotels](https://www.trendhunter.com/trends/ritz-carlton-cbd): The Ritz-Carlton Added New CBD-Based Services to its Spa and Kitchen (Category: Lifestyle) Implication: The integration of CBD services can create a new market segment in luxury hotels and resorts, potentially disrupting the traditional hospitality industry. - [Cannabis-Friendly Hotels](https://www.trendhunter.com/trends/cannabisfriendly-hotel): The Lexi is a New Las Vegas Hotel with Cannabis-Friendly Hospitality (Category: World) Implication: The hospitality industry can create unique and specialized spaces for cannabis-friendly guests to help differentiate their brand from competitors. - [Cannabis-Accepting Hotels](https://www.trendhunter.com/trends/sir-sams-inn-spa): Sir Sam's Inn & Spa is an Adult-Only, Cannabis-Positive Hotel (Category: Lifestyle) Implication: Hotels and resorts can create a new market by offering cannabis-friendly accommodations and activities. - [CBD-Infused Hotel Services](https://www.trendhunter.com/trends/remede-spa): The Remede Spa in San Francisco Offers a Number of CBD Massages (Category: Lifestyle) Implication: The integration of CBD into spa services to promote muscle relief, improve mental relaxation, and promote healthier muscles presents opportunities for innovation in the wellness i… - [Cannabis Consumption Lounges](https://www.trendhunter.com/trends/cannabis-consumption-lounge): The 420 Hotels Launches Crowdfunding Round for Boutique Hotel (Category: World) Implication: Cannabis consumption lounges in hotels can attract new customers and provide a unique experience for current guests. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)