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# Cannabis Hair
Hemp or CBD oil are increasingly infused into hair serums and treatments.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 15, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-hair

## Key Figures

- Trend score: 2.9/10
- Evidence articles: 4

## What is the Cannabis Hair trend?

**Cannabis Hair:** The inclusion of cannabis-based oils in hair treatments is more popular as the plant becomes legalized across North America. Hemp oil's benefits are in moisturizing and sebum-control, while CBD offers anti-inflammtory benefits when applied topically.

## The consumer insight behind the Cannabis Hair trend

The many benefits that can be derived from the cannabis plant have convinced consumers to use it in a variety of different ways, and not just recreationally. The fact that it's natural also gives consumers peace of mind, as more people are now concerned about applying harsh chemicals to their personal care routines.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Apr 1, 2019 to Sep 21, 2020
- Published: Oct 15, 2020
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Themes within the Cannabis Hair trend

### CBD and Hemp-Infused Haircare

CBD and Hemp-based oils are being infused in haircare products for their moisturizing, strengthening, and nourishing benefits

### Naturally-Sourced Personal Care

Consumers are seeking natural ingredients in their personal care routines as they become more concerned about applying harsh chemicals

### Soothing Scalp Care

Products that contain naturally derived ingredients that calm and soothe the scalp are gaining popularity

## What the Cannabis Hair trend means for industry

### For Personal Care

Personal care companies can explore the use of CBD and hemp-based oils in their existing product lines to offer natural and nourishing benefits to consumers

### For Wellness

The inclusion of CBD in haircare products has demonstrated potential wellness benefits for consumers looking to support their hair health

### For Sustainability

Companies can leverage sustainability as a differentiator, by using packaging materials and natural ingredients in their products

## Workshop question

How could your brand utilize the various benefits of the cannabis plant?

## Trend signals for Cannabis Hair

Trend score 2.9 out of 10, from popularity 50%, activity 29%, freshness 9%.

- Popularity: 50%
- Activity: 29%
- Freshness: 9%

## Examples of the Cannabis Hair trend

4 featured examples from Apr 1, 2019 to Sep 21, 2020.

- [Strengthening CBD Haircare](https://www.trendhunter.com/trends/cbd-for-hair): Calm SexyHair Shares the Benefits of 99% Pure CBD for Hair (Category: Fashion)
  Implication: The beauty industry can leverage the use of CBD in haircare products to cater to consumers seeking holistic beauty solutions that promote overall well-being.
- [Cannabis-Infused Hair Serums](https://www.trendhunter.com/trends/protective-hair-serum): Design.ME's Protective Hair Serum Contains Cannabis Sativa Seed Oil (Category: Fashion)
  Implication: The haircare industry can capitalize on the trend of incorporating cannabis and natural plant-based ingredients in their products to address consumer demands for effective and sus…
- [Soothing Scalp Serums](https://www.trendhunter.com/trends/scalp-serums): Love Beauty & Planet's Scalp Care Product Features Hemp Seed Oil & Nana Leaf (Category: Fashion)
  Implication: The scalp serum by Love Beauty & Planet reflects advancements in the haircare industry, emphasizing the potential for disruptive innovation in the formulation and ingredients of h…
- [Hemp Oil Haircare Products](https://www.trendhunter.com/trends/cbd-haircare-products): The Wellphoria CBD Haircare Products Come in Five Varieties (Category: Marketing)
  Implication: Disruptive innovation opportunity: Introduce CBD-infused products into the beauty and personal care industry to tap into the growing demand for wellness-focused options.

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