# Cannabis Fragrance Cannabis scents become popularized rather than something to be covered up. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 30, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-fragrance ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Cannabis Fragrance trend? **Cannabis Fragrance:** Where once the scent of cannabis was hidden by those who consumed it, it is now a sought-after addition to sophisticated fragrances. This shift correlates directly with the now-positive associations that cannabis has in the mainstream in regards to its physical and mental health-related benefits, indicating the power of consistent branding in altering customer perceptions. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 31, 2017 to Apr 30, 2018 - Published: Apr 30, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cannabis Fragrance trend ### Mainstream Cannabis Positive Perception The mainstream perception of cannabis being a beneficial product has resulted in brands infusing cannabis into luxury products and fragrances. ### Gender Neutral Scents Gender-neutral scents, such as sandalwood, leather, and bergamot combined with cannabis, have a broad appeal in the fragrance industry. ### Charitable Products Offering products that fund charitable organizations is a way to tap into socially conscious consumers and support various initiatives promoting equality. ## What the Cannabis Fragrance trend means for industry ### For Fragrance Industry The fragrance industry has the opportunity to leverage the positive perceptions of cannabis to create unique and sought-after fragrance collections. ### For Beauty and Personal Care Cannabis can be used as a key ingredient in developing skin care products, such as perfume oils and moisturizers, that appeal to consumers looking for therapeutic properties. ### For Socially Conscious Consumerism Brands can tap into socially conscious consumers and promote equality by offering products that fund charitable organizations and initiatives. ## Workshop question How could your brand apply the significant shift in consumer perception that the cannabis industry has undergone into its own business model or marketing campaigns? ## Trend signals for Cannabis Fragrance Trend score 3.4 out of 10, from popularity 67%, activity 28%, freshness 8%. - Popularity: 67% - Activity: 28% - Freshness: 8% ## Examples of the Cannabis Fragrance trend 4 featured examples from Jan 31, 2017 to Apr 30, 2018. - [Cannabis-Inspired Fragrances](https://www.trendhunter.com/trends/maryjanes-blue-dream): MARY+JANE's 'Blue Dream' Takes Cues from a Popular Marijuana Strain (Category: Fashion) Implication: Opportunity for beauty companies to explore the use of cannabis in their fragrance and skincare products. - [Cannabis Cologne Collections](https://www.trendhunter.com/trends/cannabis-cologne): The Kyrena Collection Features the Varying Scent Profiles of Cannabis (Category: Fashion) Implication: The fragrance and perfume industry can leverage the trend of cannabis-inspired fragrances to create new and distinct scents. - [Cannabis-Infused Perfume Oils](https://www.trendhunter.com/trends/perfume-oils): Herb Essentials' Perfume Has Notes of Citrus, Patchouli & Dry Amber (Category: Fashion) Implication: The cosmetics industry can tap into the trend of cannabis-infused skincare products to create innovative and appealing beauty products. - [LGBTQ-Supporting Candles](https://www.trendhunter.com/trends/the-motley): The Motley is Offering a Uniquely Scented, Charitable Candle (Category: Art & Design) Implication: Disruptive innovation opportunity: Introducing LGBTQ+-themed candles or home fragrance products to cater to the growing demand for inclusive and supportive consumer goods. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)