# Cannabis Fest Cannabis becomes a formalized part of festival culture. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 9, 2018 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-fest ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Cannabis Fest trend? **Cannabis Fest:** The use of cannabis in festivals has been common for decades, and legalization and decriminalization in North America has brought on the branded formalization of this substance's use in festival-like environments. This shift indicates brands' willingness to put their names behind cannabis and its related products as perceived consumer acceptance of the substance rises. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 30, 2017 to Aug 8, 2018 - Published: Aug 9, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cannabis Fest trend ### Branded Cannabis Experiences for Festivals As cannabis legalization rises, look for brands to offer formalized branded experiences that cater to marijuana enthusiasts in festival-like environments with innovative products such as cannabis flower crowns or marijuana flights. ### Cannabis Tourism Experiences With increasing legalization, expect to see collaborations and partnerships in the tourism and travel industry that focus on cannabis-centric experiences and destinations such as mobile cannabis lounges or curated cannabis experiences at music events and concerts. ### Cannabis Event Kits As music festivals continue to surge in popularity, brands will compete with attractive portable cannabis kits and festival survival packages that cater to consumer needs such as the Canndescent exclusive marijuana flight. ## What the Cannabis Fest trend means for industry ### For Festival and Events Industry As cannabis becomes more widely accepted, festival planners should consider including cannabis-friendly areas and curated cannabis experiences into their events to attract a new demographic of festival-goers. ### For Travel and Tourism Industry The growing market for legal recreational marijuana use presents an opportunity for travel agencies to offer cannabis-centric experiences and destinations for the marijuana enthusiast. ### For Product and Service Development Industry The evolving cannabis industry allows for innovative product and service development such as the Lowell Herb Co.'s cannabis flower crown or Toast and Loopr's mobile cannabis lounge. ## Workshop question How could your brand push for more equal application of marijuana legalization? ## Trend signals for Cannabis Fest Trend score 4.7 out of 10, from popularity 68%, activity 66%, freshness 8%. - Popularity: 68% - Activity: 66% - Freshness: 8% ## Examples of the Cannabis Fest trend 4 featured examples from Mar 30, 2017 to Aug 8, 2018. - [Marijuana-Topped Festival Accessories](https://www.trendhunter.com/trends/cannabis-flower-crown): The Cannabis Flower Crown Arrives Just in Time for Coachella (Category: Unique) Implication: The cannabis industry will benefit from the innovative marketing strategies and the growing market for marijuana-inspired festival accessories. - [Mobile Cannabis Lounges](https://www.trendhunter.com/trends/cannabis-lounge): Toast and Loopr Teamed up for this Luxe Brand Activation on Wheels (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Explore partnerships and collaborations within the cannabis industry to create unique and memorable experiences for consumers. - [Cannabis-Friendly Festival Experiences](https://www.trendhunter.com/trends/cannabis-experience): Highland Events Offers a Unique "Legal Cannabis Experience" (Category: Lifestyle) Implication: Event planning companies can partner with music festivals to offer marijuana-friendly event experiences and capitalize on the changing face of cannabis culture. - [Portable Cannabis Festival Kits](https://www.trendhunter.com/trends/festival-kits): Canndescent Launches an Exclusive Flight in Time for Coachella (Category: Art & Design) Implication: Cannabis brands can utilize festival kits to showcase their products and attract potential customers in an exciting and fun environment. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)