# Cannabis Cuisine Brands facilitate at-home cooking for cannabis-based recipes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 27, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-cuisine ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Cannabis Cuisine trend? **Cannabis Cuisine:** Brands in the cannabis industry are facilitating more sophisticated forms of consuming the plant by offering magazines, recipes and cooking classes for consumers’ in this space to try out at home. ## The consumer insight behind the Cannabis Cuisine trend As consumers in North America become accustomed to the now ubiquitous nature of the cannabis industry, they’re looking for ways to incorporate it into every aspect of their lives. With consumers now appreciating DIY projects and rituals that make them feel like they have more control over their habits, the diverse potential of cannabis allows consumers to the opportunity to better engage with the industry. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 2, 2018 to Nov 26, 2019 - Published: Nov 27, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Cannabis Cuisine trend ### DIY Engagement with Cannabis Industry As consumers become more comfortable with the cannabis industry, DIY opportunities like cooking classes and culinary journals provide a way for them to engage and take control of their experience. ### Design-Centered Cannabis Magazines The rise of design-focused cannabis magazines highlight the mainstreaming of cannabis as an ingredient and health aid. ### Cannabis-Infused Personal Care Products Cannabis brands are innovating within the personal care industry, offering canna-friendly products like topicals and salves. ## What the Cannabis Cuisine trend means for industry ### For Cannabis Industry The rise of cannabis cooking classes, cannabis-specific magazines, and personal care products infused with cannabis fits into the larger trend of the industry's diversification. ### For Personal Care Industry The cannabis-infused personal care products industry provides opportunities for disruption and innovation within the health and wellness sphere. ### For Print Media Industry Design-forward cannabis-specific publications like Kitchen Toke represent new opportunities for publishers to create niche, on-trend print products that cater to specific segments of consumers. ## Workshop question How could your brand incorporate elements of DIY into its product/service? ## Trend signals for Cannabis Cuisine Trend score 4.1 out of 10, from popularity 61%, activity 53%, freshness 9%. - Popularity: 61% - Activity: 53% - Freshness: 9% ## Examples of the Cannabis Cuisine trend 4 featured examples from Oct 2, 2018 to Nov 26, 2019. - [Inclusive Cannabis Lifestyle Brands](https://www.trendhunter.com/trends/cannabis-lifestyle-brand): Oracle Infused Grants Access to Cannabinoid Personal Care (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate cannabis into luxury goods markets, offering high-quality and premium cannabis-infused products. - [Culinary Cannabis Magazines](https://www.trendhunter.com/trends/kitchen-toke): Kitchen Toke Spotlights Gourmet Cannabis Recipes (Category: Marketing) Implication: Opportunity for cannabis companies to expand their product offerings and cater to the growing demand for high-quality cannabis edibles and wellness products. - [Cannabis-Focused Cooking Classes](https://www.trendhunter.com/trends/cannabis-cooking): The Cannabis Cooking Company Offers Educational Cooking Classes (Category: Lifestyle) Implication: Industry can explore the incorporation of cannabis-infused products into their offerings, ranging from restaurants to packaged foods. - [Cannabis Cooking Journals](https://www.trendhunter.com/trends/the-cooking-journal): The Cooking Journal by Goldleaf Helps to Track Culinary Adventures (Category: Lifestyle) Implication: The food and beverage industry has an opportunity to create and market cannabis-infused ingredients and products, as well as develop educational resources around cooking with cann… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)