# Cannabis Couture High fashion products and accessories illuminate a new cannabis consumer. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 8, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-couture ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Cannabis Couture trend? **Cannabis Couture:** As the cannabis legalization movement continues to spread in North America, high fashion products and accessories designed for discretion are helping to redefine the industry. Related to an emerging consumer colloquially referred to as the "stiletto stoner," such stylish products seek to elevate the lifestyle for recreational users who find the stereotypical branding unrelatable. This progression speaks to the changing attitude toward recreational cannabis, as well as how lifestyle interests can transcend demographic stereotypes in modern marketing. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 13, 2015 to Aug 4, 2016 - Published: Dec 8, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Themes within the Cannabis Couture trend ### Stylish Cannabis Products The emerging consumer colloquially referred to as the 'stiletto stoner' seeks to elevate the lifestyle for recreational users who find the stereotypical branding unrelatable. ### Discreet Cannabis Consumption High fashion products and accessories designed for discretion are helping to redefine the cannabis industry. ### Design-focused Cannabis Products Design-focused products are aimed at rewriting the aesthetic experience and therefore perception of cannabis smoking and recreational smokers. ## What the Cannabis Couture trend means for industry ### For Fashion Industry The fashion industry can cater to the emerging consumer market of 'stiletto stoners' seeking stylish and discreet cannabis products. ### For Design Industry There is a growing market for design-focused cannabis products, which presents opportunities for designers and creatives to innovate in this space. ### For Hospitality Industry Upscale cannabis dispensaries like Minerva Canna Group present opportunities for the hospitality industry to provide sophisticated, high-end experiences for cannabis consumers. ## Workshop question Is there a growing consumer trend that your brand could capitalize on? If so, how would you do it? ## Trend signals for Cannabis Couture Trend score 4.6 out of 10, from popularity 63%, activity 66%, freshness 8%. - Popularity: 63% - Activity: 66% - Freshness: 8% ## Examples of the Cannabis Couture trend 6 featured examples from Apr 13, 2015 to Aug 4, 2016. - [Asymmetrical Glass Pipes](https://www.trendhunter.com/trends/balance-pipe): The 'Balance Pipe' Applies Design Principles to Cannabis Culture (Category: Art & Design) Implication: The 'Balance Pipe' introduces an opportunity for designers and manufacturers in the cannabis accessory industry to create products with innovative and minimalistic designs. - [Elegant Cannabis Dispensaries](https://www.trendhunter.com/trends/albuquerque-dispensary): This Albuquerque Dispensary Puts a New Spin on Pot Branding (Category: Lifestyle) Implication: Design firms specializing in creating stylish and elegant spaces for cannabis dispensaries. - [Cannabis Compartment Clutches](https://www.trendhunter.com/trends/annabis): Annabis Makes Clutches with a Hidden Aroma-Locking Compartment (Category: Art & Design) Implication: Fashion accessory companies can explore the market for discreet and stylish bags with hidden compartments, specifically designed for carrying cannabis. - [Designer Copper Rolling Trays](https://www.trendhunter.com/trends/copper-rolling-tray): This Copper Rolling Tray Elevates the Smoking Aesthetic (Category: Art & Design) Implication: The smoking accessories industry can explore innovative designs and high-end products to cater to consumers looking for aesthetic and luxurious experiences. - [Design-Minded Cannabis Websites](https://www.trendhunter.com/trends/cannabis-website): The Tetra Site Features an Elegant Minimalist Design (Category: Art & Design) Implication: The cannabis industry can reposition itself and market to a more sophisticated audience through the design of minimalist and luxury products and platforms. - [Edible Cannabis Product Packaging](https://www.trendhunter.com/trends/edible-cannabis): Snoop Dogg and Pentagram are Creating Colorful Food Designs (Category: Art & Design) Implication: The cannabis industry can benefit from hiring graphic design, packaging design, and branding agencies to develop visually appealing and easy-to-use packaging for their edible prod… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)