# Cannabis Convenience New technologies offer consumers a safer means of marijuana consumption. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 19, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-convenience ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Cannabis Convenience trend? **Cannabis Convenience:** As medical and recreational marijuana continue to legalize across North America, companies are experimenting with new methods with which the substance can be consumed. The process of making marijuana consumption more convenient and safe ensures that it will be accessible to more consumers. This shift reveals that while consumers are in agreement of the health benefits of the plant, they may require more incentive to pursue those benefits. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 26 to Oct 18, 2016 - Published: Oct 19, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Cannabis Convenience trend ### Safer Methods of Marijuana Consumption Companies are experimenting with new methods with which cannabis can be consumed to make it more convenient and safe. ### Dosage-Controlled Marijuana Consumption Cannabis products are now being made available that ensure safe administration and controlled effects of the drug. ### Innovative Marijuana Accessories New and unique accessories such as compact grinders and cannabis-infused wines are gaining popularity as the prevalence of medical marijuana increases. ## What the Cannabis Convenience trend means for industry ### For Medical Technology New medical technology such as the Releaf app is creating an anonymous database of cannabinoid and patient usage data to provide precise medicinal administration opportunities. ### For Pharmaceuticals Marijuana products that guarantee precise treatment usage are pioneering opportunity for pharmaceutical companies to make the drug more accessible to patients ### For Alcohol The advent of cannabis-infused wines provides opportunities for alcohol companies to attract new kinds of customers by using a unique selling point. ## Workshop question What is an emerging subculture your brand could connect itself to? ## Trend signals for Cannabis Convenience Trend score 5.4 out of 10, from popularity 84%, activity 70%, freshness 8%. - Popularity: 84% - Activity: 70% - Freshness: 8% ## Examples of the Cannabis Convenience trend 4 featured examples from Jul 26 to Oct 18, 2016. - [Marijuana-Infused Wines](https://www.trendhunter.com/trends/canna-vine): 'Canna Vine' Mixes the Benefits of Marijuana into Drinkable Form (Category: Lifestyle) Implication: Potential for the integration of cannabis-infused beverages in the alcoholic beverage market. - [Compact Cannabis Grinders](https://www.trendhunter.com/trends/cannabis-grinder): The 'Pensimple' is a Convenient Gadget for People Who Smoke Marijuana (Category: Tech) Implication: The cannabis accessories industry can capitalize on the demand for discreet and convenient products, like the PenSimple grinder, to enhance the overall cannabis user experience. - [Medical Marijuana Management Apps](https://www.trendhunter.com/trends/releaf-app): The 'Releaf' App Tracks Patients' Cannabis Usage Statistics (Category: Tech) Implication: Opportunity for technology companies to develop apps, wearable devices, and analytics platforms to track and analyze medical cannabis usage. - [Dosage-Controlling Cannabis Pens](https://www.trendhunter.com/trends/cannabis-pen): This Medical Pen is Able to Administer Exact Amounts to Patients (Category: Lifestyle) Implication: The dosage-controlling cannabis pen is poised to disrupt the medical cannabis industry by providing a safer and more effective mode of administration. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)