# Cannabis Community Consumers form meaningful connections around local cannabis culture. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 21, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-community ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Cannabis Community trend? **Cannabis Community:** Given the nature of consumers in congregating around local brands, many cannabis-focused businesses are becoming community centers as customers naturally form around emerging institutions. This shift speaks to the desire for experiences that lend themselves to the cultivation of offline connections in order to offset the effects of the majority of individuals spending so much time online, as well as specifically highlighting the implications of something like cannabis legislation in disrupting behavioral norms. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 18 to May 31, 2017 - Published: Jul 21, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Cannabis Community trend ### Formation of Cannabis Communities As emerging institutions are forming around local brands and businesses, there are opportunities to create platforms to engage and connect cannabis consumers online and offline. ### Innovative Cannabis Products for Women Revolutionizing cannabis for health through innovative cannabis-infused beauty and wellness products can open new market segments for the cannabis industry. ### Cannabis-Inspired Creative Community Spaces Creating designated community spaces and activities where cannabis enthusiasts can gather around the plant and byproduct can provide meaningful experiences as well as educational opportunities for the cannabis industry. ## What the Cannabis Community trend means for industry ### For Wellness & Beauty By promoting the medicinal and health benefits provided by cannabis, there is a huge opportunity for businesses in the wellness and beauty industry to create and promote cannabis-infused products. ### For Hospitality & Events Businesses in hospitality and event sectors can capitalize on the popularity of cannabis culture by offering creative, themed and innovatively-designed cannabis venues and events, encouraging social interactions among cannabis users and enthusiasts. ### For Retail & Design New cannabis dispensaries are breaking through the stereotypical stereotypes of clinical-feeling stores and instead creating inviting and comfortable spaces to shop for and experience cannabis products. ## Workshop question How can you support the organic interaction between your customers and their peers? ## Trend signals for Cannabis Community Trend score 3.1 out of 10, from popularity 41%, activity 45%, freshness 8%. - Popularity: 41% - Activity: 45% - Freshness: 8% ## Examples of the Cannabis Community trend 6 featured examples from Jan 18 to May 31, 2017. - [Cannabis Church Organizations](https://www.trendhunter.com/trends/international-church-of-cannabis): The International Church of Cannabis Will Be Opening on April 20th (Category: Art & Design) Implication: Disruptive innovation opportunity: Reimagining traditional religious practices to incorporate cannabis and attract new followers. - [Cozy Cannabis Retailers](https://www.trendhunter.com/trends/high-west-cannabis): Colorado's High West Cannabis Dispensary Resembles an Elegant Residence (Category: Business) Implication: The cannabis retail sector can benefit from embracing cozy and design-conscious elements to differentiate themselves and attract a broader customer base. - [Members-Only Cannabis Clubs](https://www.trendhunter.com/trends/prive-social-club): The Privée Social Club is an Exclusive Group for Weed Enthusiasts (Category: Lifestyle) Implication: The growing popularity of members-only cannabis clubs indicates a need for innovative and high-end products. - [Inclusive Cannabis Expos](https://www.trendhunter.com/trends/lift-cannabis-expo): The lift Cannabis Expo Explores the Different Faces Behind the Industry (Category: Lifestyle) Implication: The cannabis industry can develop new products, services, and marketing strategies that cater to the changing perceptions and demographics of cannabis users. - [Feminist Cannabis Communities](https://www.trendhunter.com/trends/cannabis-for-health): 'Cannabis Feminist' Unites Businesswomen in Cannabis for Health (Category: Business) Implication: The cannabis industry is still underdeveloped and has room for innovation, especially in the areas of health and wellness products. - [Cannabis-Friendly Yoga Classes](https://www.trendhunter.com/trends/one-love-club): Colorado's One Love Club Combines Offers Pot-centric Yoga Classes (Category: Lifestyle) Implication: The wellness industry can disruptively innovate alternative practices like cannabis-infused activities to cater to users exploring unconventional therapies. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)