# Cannabis Commodity Consumer packaged goods expand to include marijuana infusions. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 29, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-commodity ## Key Figures - Trend score: 4.3/10 - Evidence articles: 8 ## What is the Cannabis Commodity trend? **Cannabis Commodity:** With the marijuana legalization movement still taking hold within the United States, brands are emerging with consumer packaged goods that incorporate cannabis properties in original ways. Often boasting highly stylized branding schemes that serve to align the product with a modern cannabis aesthetic, the products are targeted at the new-found cannabis connoisseurs interested in partaking in a discreet and sophisticated manner. This shift in attitude is tied to the evolving perception of cannabis as a lifestyle choice rather than a high-risk indulgence. ## At a Glance - Evidence: 8 featured examples - Articles from: Sep 4, 2014 to Dec 20, 2016 - Published: Oct 29, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Cannabis Commodity trend ### Cannabis-Infused Beverages The increasing popularity of cannabis-infused products in beverage industry creates an opportunity for brands to create modern cannabis aesthetic products that align with the new-found cannabis connoisseurs' lifestyles. ### Small-Batch Artisan Edibles Small-batch approach to cannabis-infused edibles production provides an opportunity for artisanal bakeries to create unique and high-quality products that target recreational and medicinal purposes markets. ### Innovative Cannabis-Infused Packaging Innovative branding and packaging for cannabis-infused products create an opportunity for designers to pay homage to the product's underground status while reflecting a newer aesthetic for the product as a sophisticated and culturally accepted lifestyle choice. ## What the Cannabis Commodity trend means for industry ### For Consumer Packaged Goods The increasing popularity of cannabis-infused products in the consumer packaged goods industry may provide opportunities for food and beverage companies to diversify their product lines. ### For Food and Beverages As cannabis-infused products gain popularity, food and beverage companies can incorporate cannabis properties in original ways in product development and diversify their portfolio. ### For Medical Marijuana Small-batch cannabis-infused edibles production provides an opportunity for medical marijuana dispensaries to expand their product offerings by providing low-dose and high-quality THC products to medicinal consumers. ## Workshop question How would a connoisseur interact with your brand? ## Trend signals for Cannabis Commodity Trend score 4.3 out of 10, from popularity 69%, activity 53%, freshness 8%. - Popularity: 69% - Activity: 53% - Freshness: 8% ## Examples of the Cannabis Commodity trend 8 featured examples from Sep 4, 2014 to Dec 20, 2016. - [Cannabis-Infused Gum Packaging](https://www.trendhunter.com/trends/cannabisinfused): This Branding Mixes Classic Typography with Mesmerizing Graphics (Category: Marketing) Implication: The cannabis industry can capitalize on the trend of functional packaging and multicolored graphics to create unique branding for their products. - [Caffeinated Cannabis Beverages](https://www.trendhunter.com/trends/Iced-Coffee-drink): The Legal Iced Coffee Drink Comes With a Dosage of THC (Category: Lifestyle) Implication: The emergence of new cannabis-infused beverages offers opportunities for companies within the cannabis industry to expand their product lines and attract new consumers. - [Drinkable Marijuana](https://www.trendhunter.com/trends/drinkable-marijuana): Mirth Provisions Creates a Cannabis-Infused Drink Line Called Legal (Category: Lifestyle) Implication: Drinkable marijuana could disrupt the alcohol industry by providing a new category of beverage for those seeking alternative experiences. - [Cannabis-Infused Tonics](https://www.trendhunter.com/trends/cannabis-infused): 'Legal' Introduces Four Flavored Cannabis-Infused Sparkling Tonics (Category: Lifestyle) Implication: The increasing demand for cannabis-infused beverages creates opportunities for innovation and growth in the cannabis industry, particularly the beverage sector. - [Cannabis Coffee Pods](https://www.trendhunter.com/trends/janes-brew-cannabisinfused-coffee): Jane's Brew Cannabis-Infused Coffee Will Give You a Different Kind of Buzz (Category: Lifestyle) Implication: Cannabis-infused beverages represent a new market segment that beverage companies can tap into through partnerships or new product lines. - [Small-Batch Artisan Edibles](https://www.trendhunter.com/trends/sweet-grass-kitchen): Denver's Sweet Grass Kitchen Has a Medicinal and Recreational Menu (Category: Lifestyle) Implication: The cannabis-infused edibles industry is ripe for disruption by adopting small-batch artisanal techniques and offering innovative, high-quality products. - [Cannabis-Infused Biscuits](https://www.trendhunter.com/trends/weed-cookies): The Brand 'Euphoria' Offers Consumers Weed Cookies (Category: Lifestyle) Implication: The food and beverage industry should leverage the growing demand for cannabis-infused products to diversify and expand their offerings. - [Chocolatey Cannabis Oils](https://www.trendhunter.com/trends/cannabis-oil): This Mint Chocolate MTC Oil Contains Hemp Extract to Soothe the Body (Category: Lifestyle) Implication: The health and wellness industry can explore the market for infused cannabis oils to meet the growing demand for natural remedies. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)