# Cannabis Candle Brands incorporate elements of cannabis into their candle collections. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 9, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-candle ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Cannabis Candle trend? **Cannabis Candle:** With the relatively recent legalization of marijuana in many regions across North America, candles themed around marijuana are on the rise. These candles can provide a cannabis scent, beneficial properties, or neutralize cannabis-related odors. ## The consumer insight behind the Cannabis Candle trend With the legalization of recreational and medicinal cannabis in different regions in North America has come the substance's increased influence in mainstream culture. Many consumers now view cannabis as a part of their lifestyles and "wellness" rituals, and look to incorporate it into many different aspects of their lives. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 24, 2018 to Jan 26, 2019 - Published: Apr 9, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cannabis Candle trend ### Cannabis Scented Candles The trend of incorporating cannabis elements into candles is on the rise, providing an opportunity to capitalize on the continued normalization of marijuana use and wellness routines. ### Charitable Candles Candles that support a charitable cause provide an opportunity to reach consumers who care about social issues and want to make a tangible impact with their purchases. ### CBD-enhanced candles CBD massage candles provide a unique product that combines aromatherapy and therapeutic benefits, offering a potential growth opportunity in the health and wellness industry. ## What the Cannabis Candle trend means for industry ### For Cannabis Industry The legalization of recreational and medicinal cannabis has made it more acceptable, creating opportunities for cannabis-themed candles and ancillary products. ### For Socially Responsible Retail Charitable candles offer an opportunity for retailers to appeal to consumers who care about making an impact with their purchases and want to support underrepresented or marginalized communities. ### For Health and Wellness Industry CBD-enhanced candles offer the potential for therapeutic benefits, creating opportunities to appeal to consumers seeking natural remedies for pain relief and relaxation. ## Workshop question Consider how your brand could collaborate with the growing cannabis industry? ## Trend signals for Cannabis Candle Trend score 3.3 out of 10, from popularity 52%, activity 38%, freshness 8%. - Popularity: 52% - Activity: 38% - Freshness: 8% ## Examples of the Cannabis Candle trend 4 featured examples from Mar 24, 2018 to Jan 26, 2019. - [Romantic Kush Candles](https://www.trendhunter.com/trends/kush-candle): Boy Smells Releases a Special, Limited-Edition Valentine's Day Capsule (Category: Special) Implication: The release of Boy Smells' limited edition Kush Candle presents opportunities for other home fragrance companies to create unique and exclusive scented products. - [Marijuana Odor-Eliminating Candles](https://www.trendhunter.com/trends/cannabis-killer-candle): The Beamer Cannabis Killer Candle Offers 90 Hours of Burn Time (Category: Art & Design) Implication: The home fragrance industry has potential to incorporate more cannabis-centric products that eliminate the odor of marijuana while including natural and non-toxic ingredients. - [CBD Massage Candles](https://www.trendhunter.com/trends/massage-candles): Kannai's Massage Candles Feature Cannabidiol for Relaxation & Relief (Category: Art & Design) Implication: Explore the CBD industry's potential and innovation opportunities within the wellness and personal care sectors. - [LGBTQ-Supporting Candles](https://www.trendhunter.com/trends/the-motley): The Motley is Offering a Uniquely Scented, Charitable Candle (Category: Art & Design) Implication: Disruptive innovation opportunity: Introducing LGBTQ+-themed candles or home fragrance products to cater to the growing demand for inclusive and supportive consumer goods. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)