# Cannabis Boom Cannabis consumption among boomers is on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 5, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabis-boom ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Cannabis Boom trend? **Cannabis Boom:** As North America continues its moves to legalize cannabis, there has been an upswing of cannabis consumption by baby boomers – whether it's used for its medical benefits or its mild mind-altering effects. More than legalization allowing boomers to once again feel comfortable with the plant, the rise of its use among this cohort also indicates the prioritization of nostalgia and the recapturing of youth in retirement-age adults. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 25, 2018 to Feb 12, 2019 - Published: Sep 5, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Themes within the Cannabis Boom trend ### Boomer-targeted Cannabis Products The rise of cannabis consumption among boomers indicates the prioritization of nostalgia and recapturing of youth in retirement-age adults, leading to opportunities for boomer-friendly cannabis products. ### Focus on Wellness in Cannabis The cannabis industry has shifted focus towards wellness, creating opportunities for natural and low-dose products like full-spectrum CBD creams, hemp oil supplements, and medical cannabis pretzels. ### Boomer-Focused Cannabis Dispensaries Boomer-focused cannabis dispensaries like The Apothecarium offer highly trained staff, discounts for older clientele, and educational classes on the benefits of cannabis, paving the way for a new approach to dispensary services. ## What the Cannabis Boom trend means for industry ### For Cannabis Industry The legalization of cannabis and the rise of consumption among boomers presents opportunities for the cannabis industry to create boomer-friendly and wellness-focused products, as well as dispensaries tailored to an older demographic. ### For Health and Wellness Industry The focus on wellness in the cannabis industry, specifically in the creation of natural and low-dose products, presents opportunities for the health and wellness industry to explore new offerings that include cannabis and its benefits. ### For Design Industry Collaborations like the one between Castor Design and Tokyo Smoke showcase the potential for the design industry to explore the aesthetic side of cannabis products and capitalize on packaging design. ## Workshop question How could your brand evoke nostalgia in its products, services or campaigns? ## Trend signals for Cannabis Boom Trend score 4.6 out of 10, from popularity 72%, activity 58%, freshness 8%. - Popularity: 72% - Activity: 58% - Freshness: 8% ## Examples of the Cannabis Boom trend 6 featured examples from Aug 25, 2018 to Feb 12, 2019. - [Boomer-Targeted Cannabis Parties](https://www.trendhunter.com/trends/cannabis-parties): Octavia Wellness Hosts Private Cannabis Parties for Boomers (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Organize events that cater to the boomer demographic, providing a platform for educating and introducing them to the benefits of cannabis in a s… - [Boomer-Friendly Hemp Oil Products](https://www.trendhunter.com/trends/hemp-oil-product): Boomer Natural Wellness Offers a Range of Wellness Oils & Treats (Category: Lifestyle) Implication: Opportunities to create healthcare products specifically designed for seniors and their pets, using natural, non-GMO ingredients, such as hemp oil supplements and treats. - [Boomer-Focused Cannabis Dispensaries](https://www.trendhunter.com/trends/the-apothecarium): The Apothecarium's Staff Can Interact with a Mature Clientele (Category: Life-Stages) Implication: Cannabis dispensaries can tailor their offerings to cater to older customers by training staff to cater to individual needs and offering wellness products and education. - [Full-Spectrum CBD Creams](https://www.trendhunter.com/trends/muscle-cream): The Extract Labs Muscle Cream Invigorates the Skin (Category: Fashion) Implication: Opportunity for cosmetic companies to diversify their offerings with CBD-infused products. - [Borosilicate Glass Cannabis Essentials](https://www.trendhunter.com/trends/heirloom-stack): Castor Design and Tokyo Smoke Create the Heirloom Stack (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Explore collaborations between design labels and lifestyle brands to create unique and stylish products. - [Savory Medical Cannabis Pretzels](https://www.trendhunter.com/trends/auntie-delores): Auntie Delores' Savory Pretzels are a Low-Calorie Edible (Category: Life-Stages) Implication: The cannabis edibles industry can capitalize on the trend of low-calorie and no or low-euphoria products to appeal to a wider consumer base. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)