# Cannabinoid Supplement Supplements based in cannabis and its associated compounds boost health. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 16, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabinoid-supplement ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Cannabinoid Supplement trend? **Cannabinoid Supplement:** The cannabis industry is further establishing itself in the health and wellness space by offering cannabis products in supplement form. By marketing themselves as similar to the billion-dollar vitamin industry, these brands are able to cater to health-focused consumers. ## The consumer insight behind the Cannabinoid Supplement trend For individuals who consume cannabis for physical and mental health purposes, medicinal or wellness branding is a huge draw. Cannabis-based products with easily identifiable benefits that are presented in modern, pharmaceutical labeling are able to establish trust with health-conscious consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 23, 2017 to Aug 16, 2018 - Published: Aug 16, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cannabinoid Supplement trend ### Cannabis Supplement Marketing The cannabis industry is increasingly marketing products in supplement form as they establish themselves in the health and wellness space. ### Non-Cannabis Support for Endocannabinoid System Emerald Health Bioceuticals supports the Endocannabinoid System (ECS) with non-cannabis ingredients like echinacea and saffron extract. ### CBD Infusion in Food Products Brands are infusing CBD into everyday food products to help those who suffer from anxiety and stress, seen in products like Mondo Cannabis Powder and Floyd's of Leadville CBD Recovery Protein. ## What the Cannabinoid Supplement trend means for industry ### For Health and Wellness Supplements The cannabis industry is infiltrating the health and wellness supplement market, competing with vitamins and other supplements for health-focused consumers. ### For Food and Beverage CBD-infused food and drink products are emerging as a potential new category in the food and beverage industry, attracting consumers who are seeking alternatives for relaxation and anxiety relief. ### For Pharmaceutical The use of cannabis-based supplements and CBD oil as medicine is disrupting the pharmaceutical industry and its traditional approaches to anxiety and stress relief. ## Workshop question How could your company rebrand one of its products/services to cater to an untouched demographic? ## Trend signals for Cannabinoid Supplement Trend score 4.0 out of 10, from popularity 64%, activity 48%, freshness 8%. - Popularity: 64% - Activity: 48% - Freshness: 8% ## Examples of the Cannabinoid Supplement trend 4 featured examples from Sep 23, 2017 to Aug 16, 2018. - [CBD-Infused Protein Supplements](https://www.trendhunter.com/trends/cbd-recovery-protein): The Floyd's of Leadville CBD Recovery Protein is Relaxing (Category: Lifestyle) Implication: Food and beverage companies have an opportunity to incorporate CBD into their products, offering consumers a new way to relax and unwind. - [Anti-Anxiety Cannabis Powders](https://www.trendhunter.com/trends/mondo-cannabis-powder): Mondo Cannabis Powder is a Supplement That Doesn't Intoxicate (Category: Lifestyle) Implication: The medical marijuana industry can develop more products like Mondo Cannabis Powder that cater specifically to medical conditions and offer alternatives to pharmaceutical drugs. - [All-Natural CBD Supplements](https://www.trendhunter.com/trends/cbd-supplement): Healthspan's Cannabidiol Capsules are Beneficial to Human Wellbeing (Category: Tech) Implication: The health and wellness industry can leverage CBD supplements to offer natural and alternative solutions for improving human wellbeing. - [Balancing Botanical Supplements](https://www.trendhunter.com/trends/emerald-health-bioceuticals): This Emerald Health Bioceuticals Line Supports the ECS System (Category: Lifestyle) Implication: Opportunity for nutraceutical companies to develop botanical supplements supporting the ECS system. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)