# Extended Cannabinoid Brands are looking to lesser-known cannabinoids to enhance their product. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 31, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cannabinoid-junior ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Extended Cannabinoid trend? **Extended Cannabinoid:** As the use of CBD and THC becomes prevalent, companies are interested in what other opportunities the plant can offer them. With more than 100 cannabinoids in cannabis, the attention falls on lesser-known cannabinoids like CBC, CBN, and CBG, which have the potential to be their own product or can be used to enhance existing CBD ranges. ## The consumer insight behind the Extended Cannabinoid trend The cannabis boom has certainly made the flower more accessible to consumers who embrace and are curious about its properties. As cannabis products are now commonplace in North American regions, it becomes harder for the educated consumer to notice and prioritize them in value. As a result, the industry becomes more focused on creating new, cutting-edge formulas that are designed to re-ignite the interest of consumers in the space, encouraging curiosity and expanding the overall understanding of the plant and its many properties. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 21 to Jan 31, 2020 - Published: Jan 31, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Extended Cannabinoid trend ### Lesser-Known Cannabinoids Brands are exploring lesser-known cannabinoids such as CBC, CBN, and CBG to create new products or enhance existing ones. ### Customizable Cannabinoid Product Lines Brands are offering customizable cannabinoid product lineups to provide an elevated experience to consumers. ### High-Performance Hemp Products Companies are offering high-performance hemp products that combine multiple cannabinoids to deliver an optimal experience. ## What the Extended Cannabinoid trend means for industry ### For Cannabis Industry The cannabis industry is exploring new possibilities and creating cutting-edge formulas to keep the educated consumer engaged, expanding the overall understanding of the plant and its properties. ### For Health and Wellness Industry Health and wellness industries are using cannabinoids in products to promote relaxation, stress relief, and other medicinal benefits. ### For Pharmaceutical Industry The pharmaceutical industry is exploring the potential of cannabinoids like CBG in treating various diseases and ailments. ## Workshop question How could you introduce minor cannabinoids to your product range? ## Trend signals for Extended Cannabinoid Trend score 3.7 out of 10, from popularity 51%, activity 53%, freshness 9%. - Popularity: 51% - Activity: 53% - Freshness: 9% ## Examples of the Extended Cannabinoid trend 4 featured examples from Jan 21 to Jan 31, 2020. - [High-Performance Hemp Products](https://www.trendhunter.com/trends/highperformance-hemp): Plant People's Products Utilize Cannabinoids Like CBD, CBN, and CBG (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create hemp-based products to address various health and wellness concerns, such as sleep support, pain relief, and inflammation reduction. - [Full-Spectrum CBG Oils](https://www.trendhunter.com/trends/cbg-oil): Made in Colorado, Extract Labs' CBG Oil Boasts a 1:1 Ratio of CBG to CBD (Category: Business) Implication: The cannabis industry has the potential to benefit from the exploration of minor cannabinoids, such as CBG, in the development of new products - [CBN-Infused Edibles](https://www.trendhunter.com/trends/cannabs-infused-edibles): Kiva Confections' Cannabis-Infused Edibles Feature a Different Cannabinoid (Category: Lifestyle) Implication: The cannabis edibles industry has an opportunity to leverage lesser-known cannabinoids like CBN and functional ingredients to target specific consumer needs. - [Customizable Cannabinoid Product Line-Ups](https://www.trendhunter.com/trends/cannabinoid-product): Socati Boasts Custom Ratios of CBD, CBG, CBN, and More (Category: Business) Implication: CBD products brands can use customizable cannabinoid ratios to differentiate themselves in a crowded marketplace. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)