# Cane-Based Wrap Sugarcane is being used as a naturally-sourced plastic-alternative. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published May 10, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/canebasesd-wrap ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Cane-Based Wrap trend? **Cane-Based Wrap:** Brands using sugarcane fiber, a byproduct of sugar production, for a sustainable substitute for plastic. Such innovations highlight how brands are leveraging natural resources to reduce their ecological footprint to align with the value consumers are placing on being eco-conscious. ## The consumer insight behind the Cane-Based Wrap trend As consumers try to lead more environmentally conscious lives, they are turning to brands to support their pursuits. Consumers are increasingly expecting brands to lead the way in sustainable initiatives and to leverage their resources to develop innovations that will benefit the environment. This is especially poignant as more consumers are 'buycotting,' which is the act of only or mostly engaging with brands that are doing right in the world. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 2, 2018 to Apr 30, 2020 - Published: May 10, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cane-Based Wrap trend ### Sugarcane-based packaging Brands are favoring the use of sugarcane-based materials for a more eco-friendly packaging solution. ### Multipurpose sustainable packaging The demand for more sustainable packaging options has given rise to multipurpose ranges that offer accountability. ### Home compostable packaging Brands like Bscly are moving towards home compostable packaging to give consumers a more accessible and responsible way of disposing of packaging materials. ## What the Cane-Based Wrap trend means for industry ### For Packaging Packaging companies have an opportunity to develop more sustainable and environmentally-friendly packaging solutions using sugarcane or other eco-friendly materials. ### For Beauty and personal care Beauty and personal care brands can connect with environmentally-conscious consumers by using sugarcane-based materials for their packaging or developing more sustainable options. ### For Pet products Pet product brands can appeal to mindful, environmentally-conscious consumers by using sugarcane-based or other sustainable materials for their packaging. ## Workshop question Consider how your brand could take inspiration from natural resources to reduce your brand’s environmental impact. ## Trend signals for Cane-Based Wrap Trend score 5.2 out of 10, from popularity 81%, activity 67%, freshness 9%. - Popularity: 81% - Activity: 67% - Freshness: 9% ## Examples of the Cane-Based Wrap trend 6 featured examples from Feb 2, 2018 to Apr 30, 2020. - [Compostable Sugarcane Packaging](https://www.trendhunter.com/trends/sugarcane-packaging): Bscly Delivers Clothing in 100% Home Compostable Boxes (Category: Eco) Implication: The online retail industry can adopt compostable and recyclable packaging solutions to meet consumer demand for sustainability. - [Sustainable Multipurpose Packaging Ranges](https://www.trendhunter.com/trends/proampac-sustainable-packaging): The ProAmpac Sustainable Packaging Range is Expansive (Category: Eco) Implication: The packaging industry can capitalize on the trend by innovating and producing more sustainable and versatile packaging options. - [Renewable Frozen Dessert Packaging](https://www.trendhunter.com/trends/eco-ice-cream-packaging): Oatly is Using a New Eco Ice Cream Packaging for its Product (Category: Eco) Implication: The food and beverage industry can adopt sustainable packaging designs to reduce their environmental impact and appeal to eco-conscious consumers. - [Plant-Based Beverage Packaging](https://www.trendhunter.com/trends/so-delicious-dairy-free): So Delicious Dairy Free Has Unveiled a New Sustainable Bottle (Category: Eco) Implication: Opportunities to innovate through the creation of sustainable and plant-based packaging for food and beverage products. - [Eco-Friendly Men's Skincare](https://www.trendhunter.com/trends/bulldog-skincare-for-men): Bulldog Skincare for Men Boasts Sugarcane-Based Packaging (Category: Eco) Implication: The skincare industry can explore the use of eco-friendly packaging and natural ingredients to meet consumer demand for sustainable and clean products. - [Bioplastic Pet Food Packaging](https://www.trendhunter.com/trends/pet-food-packaging-designs): Only Natural Pet's Mindful Meals Come in Sugarcane-Based Bags (Category: Eco) Implication: The pet food industry has an opportunity to explore more sustainable and eco-friendly packaging materials to appeal to mindful consumers who are interested in protecting the plane… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)