# Candy Couture Pastel hues and sweet images appeal to youthful sensibilities. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 22, 2012, updated Jun 25, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/candy-couture ## Key Figures - Trend score: 6.5/10 - Evidence articles: 8 ## What is the Candy Couture trend? **Candy Couture:** It's human nature to want to look and feel younger, and what says youth better than lollipops, cotton candy and bubble gum? Fashion is embracing candy as a source of inspiration, with designers creating apparel centered on pastel palettes and sweet, youthful designs, while magazines showcase candy-themed and youthful editorials. Our continual search for the fountain of youth is one that brands have long taken advantage of; however, introducing sweet imagery such as this offers a less direct approach that fashion consumers are more likely to embrace. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 13 to Jun 10, 2012 - Published: Jun 22, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Candy Couture trend ### Candy-Inspired Fashion Fashion is embracing candy as a source of inspiration, leading to apparel centered on pastel palettes and sweet, youthful designs. ### Food-Inspired Photography The fashion world has a fascination with food, inspiring editorials that feature models covered in different foods and candy, leading to visually compelling photo shoots. ### Pastel Colored Clothing Bubblegum pastels and trendy hair dip-dye styles are defining summer fabrics and fashion, leading to popular clothing items catering to youthful and colorful designs. ## What the Candy Couture trend means for industry ### For Fashion Industry The fashion industry has been bringing candy into fashion apparel and editorial industry, creating new sub-genres for the youth-focused market. ### For Food Industry The relationship between the fashion and food industry is increasingly being integrated, creating visually engaging photo shoots and advertising campaigns. ### For Photography Industry The photography industry is developing new innovative ways to showcase candy and food-inspired visuals, creating a unique and engaging market for their services. ## Trend signals for Candy Couture Trend score 6.5 out of 10, from popularity 93%, activity 93%, freshness 8%. - Popularity: 93% - Activity: 93% - Freshness: 8% ## Examples of the Candy Couture trend 8 featured examples from Feb 13 to Jun 10, 2012. - [Seductively Sweet Spring Looks](https://www.trendhunter.com/trends/vogue-portugal-april-2012): Dani Seitz is 'Candy Coloured' for Vogue Portugal April 2012 (Category: Pop Culture) Implication: Opportunity for disruptive innovation in designing bold and unique fashion to inspire the spring trend. - [Pastry Shop Photoshoots](https://www.trendhunter.com/trends/plastik-magazine-the-spring-ladies-club): The PLASTIK Magazine 'The Spring Ladies Club' Editorial is Sinfully Sweet (Category: Fashion) Implication: Opportunity for luxury fashion brands to partner with pastry shops and create unique brand experiences. - [Candy-Colored Editorials](https://www.trendhunter.com/trends/olivia-chrobot-marie-claire-australia): The Olivka Chrobot Marie Claire Australia Editorial is Fabulous (Category: Fashion) Implication: Fashion brands can introduce bubblegum pastels and monochromatic styling in their collections to stay on top of the latest trends. - [Cotton Candy Styles](https://www.trendhunter.com/trends/candy-glam-the-spring-2012-collection-by-cotton-candy-punk-couture): The Candy Glam Spring 2012 Collection is Sweetly Seductive (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporating unconventional themes and designs into clothing collections to attract a wider range of customers. - [Sticky Food Fashion Photography](https://www.trendhunter.com/trends/richard-burbridge-for-t-style-summer-2012): The Richard Burbridge for T Style Summer Shoot is Wild (Category: Pop Culture) Implication: Disruptive innovation opportunity: Develop new techniques and approaches in fashion photography to create captivating visuals that stand out from the crowd. - [Sugar-Inspired Fashion](https://www.trendhunter.com/trends/sugar-couture-fall-2012-collection-by-cotton-candy-punk-coutre): The CandyLand Shoot is Filled with Pastels (Category: Fashion) Implication: Disruptive innovation opportunity: Collaborating with tech companies to incorporate wearable technology into sugar-inspired fashion. - [Candied Gangster Lookbooks](https://www.trendhunter.com/trends/married-to-the-mob3): The Married to the MOB SS 2012 Editorial is Spunky and Sweet (Category: Fashion) Implication: The fashion industry can explore disruptive innovation by combining street wear and femininity in their designs. - [Scintillating Sweet-Inspired Photoshoots](https://www.trendhunter.com/trends/julia-chernih): This Julia Chernih ‘CANDYPOP.ME’ Series is De (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate candy-inspired elements into fashion and apparel, introducing a fresh and imaginative design approach to the industry. ## Recent trend clusters - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Athletic Timepieces](https://www.trendhunter.com/protrends/athletic-timepieces) (Fashion) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) ## Trending in Fashion - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Fashion](https://www.trendhunter.com/fashion)