# Candied Cannabis Brands are releasing candy products infused with various forms of cannabis. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 18, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/candied-cannabis ## Key Figures - Trend score: 4.3/10 - Evidence articles: 7 ## What is the Candied Cannabis trend? **Candied Cannabis:** As the cannabis "lifestyle" industry continues to blossom in tandem with the medical marijuana industry, brands are releasing various forms of candy that are infused with cannabis. Whether recreational or used for medical reasons, these items serve to either offer a new experience with these products for self-proclaimed aficionados, or make cannabis use more palatable in the eyes of consumers who are new to the industry. This uses the normalcy that candy products are usually associated with as a vehicle to bring cannabis to a wide range of demographics. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 15, 2015 to Jun 3, 2019 - Published: Oct 18, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Candied Cannabis trend ### Cannabis-infused edibles The trend of infusing cannabis with edible products is allowing consumers to experiment with new cannabis experiences in an easy and non-intrusive way. ### Functional benefits in edibles Infusing CBD products with functional benefits like melatonin, L-theanine, ginger and turmeric, allows consumers to get the benefits of cannabis while also addressing other health concerns. ### Artistic and playful packaging designs The use of artistic and playful packaging designs in cannabis edibles disrupts the stigma of cannabis use and expands the consumer base that these edibles appeal to. ## What the Candied Cannabis trend means for industry ### For Food and Beverage The food and beverage industry has seen a rise in cannabis-infused edibles, offering new opportunities to experiment with flavors, textures, and functional benefits. ### For Pharmaceuticals As cannabis is increasingly being recognized for its health benefits, pharmaceutical companies can explore new products using CBD and THC as active ingredients. ### For Packaging and Design The use of artistic and playful packaging designs in cannabis edibles offers new opportunities for the packaging and design industry to create unique and personalized packaging for these products. ## Workshop question How can your brand make its products/services accessible to a wide range of consumers, rather than limiting itself to a select few? ## Trend signals for Candied Cannabis Trend score 4.3 out of 10, from popularity 64%, activity 57%, freshness 8%. - Popularity: 64% - Activity: 57% - Freshness: 8% ## Examples of the Candied Cannabis trend 7 featured examples from Oct 15, 2015 to Jun 3, 2019. - [Functional CBD Gummies](https://www.trendhunter.com/trends/charlottes-web-cbd-gummies): These CBD Gummies from Charlotte's Web Support Calming, Recovery & Sleep (Category: Lifestyle) Implication: The CBD industry can expand its offerings to the health and wellness industry with the development of functional CBD-infused products. - [Gem-Shaped Cannabis Confections](https://www.trendhunter.com/trends/cannabis-confection): Drip Sweets' Makes Candies Inspired by Crystalline Forms (Category: Lifestyle) Implication: The cannabis edibles industry can explore the potential of incorporating handmade, crystal-inspired confections to cater to the evolving preferences of consumers. - [Cannabis-Infused Gum Packaging](https://www.trendhunter.com/trends/cannabisinfused): This Branding Mixes Classic Typography with Mesmerizing Graphics (Category: Marketing) Implication: The cannabis industry can capitalize on the trend of functional packaging and multicolored graphics to create unique branding for their products. - [Edible Cannabis Product Packaging](https://www.trendhunter.com/trends/edible-cannabis): Snoop Dogg and Pentagram are Creating Colorful Food Designs (Category: Art & Design) Implication: The cannabis industry can benefit from hiring graphic design, packaging design, and branding agencies to develop visually appealing and easy-to-use packaging for their edible prod… - [Cannabis-Infused Gummy Candies](https://www.trendhunter.com/trends/cinnamon-gummies): The Dixie Elixirs Blazin’ Cinnamon Gummies Contain 100mg of THC (Category: Lifestyle) Implication: The cannabis-infused edibles industry is experiencing significant growth and offers potential for innovative products like the Dixie Elixirs Blazin’ Cinnamon Gummies. - [Cannabidiol-Infused Gummy Bears](https://www.trendhunter.com/trends/vegan-gummy-bears): The CBDfx CBD Vegan Gummy Bears Help Manage Chronic Ailments (Category: Lifestyle) Implication: The CBD-based industry is tapping into the growing demand for natural health and wellness products. - [CBD Chewing Gums](https://www.trendhunter.com/trends/canchew): 'CanChew' is Being Used in Clinical Trials for Patients with IBS (Category: Lifestyle) Implication: Opportunity for the medical industry to explore the potential benefits of CBD chewing gums as an alternative treatment for conditions like irritable bowel syndrome (IBS). ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)