# Camping Collab Unlikely brands are collaborating with those in the outdoor/adventure space. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 26, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/camping-collab ## Key Figures - Trend score: 5.8/10 - Evidence articles: 7 ## What is the Camping Collab trend? **Camping Collab:** Brands are collaborating with companies that specialize in outdoor clothing and gear in order to broaden their customer base. Everything from K-pop camping gear collaborations to home furnishing chains offering adventure-friendly products and decor can now be found in this space. ## The consumer insight behind the Camping Collab trend Outdoor adventuring has become more popular in North America as people still remain relatively restricted when it comes to travel-based leisure. More consumers are turning to recreational hobbies like hiking and camping as an alternative, and brands unrelated to this space are jumping in on the trend as a result. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 24, 2020 to Aug 18, 2022 - Published: May 26, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Camping Collab trend ### Collaborations with Outdoor Clothing and Gear Companies Brands are collaborating with companies that specialize in outdoor clothing and gear in order to broaden their customer base. ### Rising Popularity of Outdoor Adventuring Outdoor adventuring has become more popular in North America as people still remain relatively restricted when it comes to travel-based leisure. ### Innovative Camping Gear and Decor The trend of outdoor adventuring and collaborations with outdoor clothing and gear companies has created opportunities for unique and innovative camping gear and decor. ## What the Camping Collab trend means for industry ### For Retail Industry Retail industry professionals can look into creating collaborations with outdoor clothing and gear companies to expand their customer base and explore opportunities for innovative camping gear and decor. ### For Hospitality Industry Hospitality industry professionals can offer immersive rewards to camping enthusiasts through innovative sweepstakes and promotions. ### For Alcohol Industry The alcohol industry can explore opportunities to create flame-free solutions for campers and promote conservation of forests and other natural resources. ## Workshop question What is an unlilkely brand that your business could collaborate with? ## Trend signals for Camping Collab Trend score 5.8 out of 10, from popularity 79%, activity 83%, freshness 12%. - Popularity: 79% - Activity: 83% - Freshness: 12% ## Examples of the Camping Collab trend 7 featured examples from Sep 24, 2020 to Aug 18, 2022. - [Beer-Branded Solar Cookers](https://www.trendhunter.com/trends/busch-light-solar-cooker): The Busch Light Solar Cooker is Perfect for Camping and More (Category: Eco) Implication: The development of eco-friendly and easy-to-use outdoor cooking products can provide a competitive edge in an industry that prioritizes sustainability and convenience. - [Luxury Camping Apparel](https://www.trendhunter.com/trends/the-north-face-x-gucci): The North Face X Gucci Just Announced a New Collection with Limited Details (Category: Luxury) Implication: The North Face and Gucci collaboration highlights the potential for high-end fashion brands to expand their offerings to outdoor and camping apparel. - [K-Pop Outdoor Gear Collaborations](https://www.trendhunter.com/trends/outdoor-gear-collection): Helinox Teams with BTS for its New Outdoor Gear Collection (Category: Pop Culture) Implication: Fashion companies can collaborate with K-Pop groups to create unique fashion lines. - [Adventurous Decor Collections](https://www.trendhunter.com/trends/airstream-x-pottery-barn): Airstream x Pottery Barn Takes the Comfort of Home to Go (Category: Autos) Implication: The collaboration of Airstream and Pottery Barn highlights opportunities for home decor and furnishings companies to expand their product lines and create innovative, travel-frien… - [Utility-Focused Outerwear Clogs](https://www.trendhunter.com/trends/nicole-mclaughlins-crocs): Nicole Mclaughlin's Crocs Arrive with Headlamps and More (Category: Fashion) Implication: The fashion industry has the opportunity to embrace and innovate with utility-focused footwear, catering to the needs of consumers who seek both style and functionality. - [Outdoorsy Summer Sweepstakes](https://www.trendhunter.com/trends/summer-sweepstakes): Hipcamp & REI are Offering Immersive Rewards to Camping Enthusiasts (Category: Marketing) Implication: Retailers can partner with outdoor experience companies to offer comprehensive packages that entice customers and create new revenue streams. - [Outdoor-Inspired Sneaker Models](https://www.trendhunter.com/trends/story-mfg-and-reebok): STORY mfg. and Reebok Join on Two New Sneaker Models (Category: Fashion) Implication: Footwear companies can adopt the trend of creating eco-friendly or vegan sneakers to appeal to environmentally conscious consumers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)