# Campaigning for Curvy An increasing emphasis is being placed on plus-sized models and fashions. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 30, 2012, updated Feb 20, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/campaigning-for-curvy ## Key Figures - Trend score: 5.3/10 - Evidence articles: 6 ## What is the Campaigning for Curvy trend? **Campaigning for Curvy:** The last couple of years has seen an uprising in the fashion community for fuller-figured models and more high-fashion designs created for plus-sized consumers. Some designers made waves in the fashion community by introducing curvier models onto their runways, and today, the curvy crusade continues more persistently than ever, with an increasing number of designers and publications jumping on board to assure its customers that they value all women, regardless of size. For many, it's no so much a social issue as it is a branding one. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 4, 2011 to Jan 12, 2012 - Published: Jan 30, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Campaigning for Curvy trend ### Embracing Diversity in Fashion The movement towards inclusivity in fashion has led to a rise in plus-size models being featured on runways and in editorials, creating opportunities for designers to diversify their collections and reach a wider audience. ### Body Positivity and Empowerment Brands and designers showcasing plus-size models promote body positivity and self-love, an important movement for mental and physical health that offers opportunities for innovative fashion design that challenges traditional beauty standards. ### Fighting Against Body Shaming and Unrealistic Beauty Standards The fashion industry is taking steps towards proving that women of all sizes can be beautiful. This movement towards body positivity and empowerment can change the way we think about fashion and the impact of unrealistic beauty standards. ## What the Campaigning for Curvy trend means for industry ### For Fashion Industry The fashion industry is beginning to realize the importance of inclusivity and diversity, leading to opportunities to create innovative clothing options for plus-sized consumers. ### For Body Acceptance and Wellness Industry The movement towards body positivity and empowerment creates an opportunity for wellness brands to promote holistic health and encourage women to love themselves, regardless of their size. ### For Beauty Industry The beauty industry has a role to play in promoting realistic beauty standards and inclusivity, creating opportunities for diverse marketing strategies and product development that caters to different body types. ## Trend signals for Campaigning for Curvy Trend score 5.3 out of 10, from popularity 72%, activity 79%, freshness 8%. - Popularity: 72% - Activity: 79% - Freshness: 8% ## Examples of the Campaigning for Curvy trend 6 featured examples from Jun 4, 2011 to Jan 12, 2012. - [Plus-Size Model Comparisons](https://www.trendhunter.com/trends/katya-zharkova): Katya Zharkova in Controversial Spread for PLUS Model Magazine (Category: Naughty) Implication: The fashion industry has an opportunity to embrace diversity and inclusivity by featuring more plus-size models and promoting body positivity through their campaigns and designs. - [Plus Size Magazine Covers](https://www.trendhunter.com/trends/plus-size-covers-vogue-italy-suddenly-its-no-big-deal-for-top-fashion-mag): The Vogue Italia Full-Figured Cover is a Welcome Surprise (Category: Pop Culture) Implication: The fashion industry can leverage the push towards more inclusive representation to design and promote collections for a wider range of body types, leading to new business models… - [Anti-Flattering Fashion](https://www.trendhunter.com/trends/gisela-ramirez): Gisela Ramirez Designs Daring Outfits for Plus-Sized Women (Category: Fashion) Implication: Creating apparel specifically tailored to fit and flatter plus-sized bodies. - [Plus-Size Pin-Up Spreads](https://www.trendhunter.com/trends/lawley-vogue-australia-september): The Steamy Robyn Lawley Vogue Australia September 2011 Shoot (Category: Fashion) Implication: Fashion brands can capitalize on the trend of embracing curves by expanding their size ranges and featuring more plus-size models in their campaigns. - [Curvy Designer Runways](https://www.trendhunter.com/trends/elena-miro): Elena Miro Presents Plus-Size Models Only Show at Milan Fashion Week (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate plus-size fashion into mainstream brands, making it accessible to a wider audience. - [Curvaceous Cover Shots](https://www.trendhunter.com/trends/vogue-italia-june-2011): The Vogue Italia June 2011 Issue Advocates for Plus-Sized Beauty (Category: Pop Culture) Implication: Disruptive innovation opportunity: Pioneer the use of inclusive sizing and diverse models to revolutionize the fashion industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)