# Campaigning for Courage Marketers & brands launch anti-bullying efforts to end schoolyard violence. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 6, 2013 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/campaigning-for-courage ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Campaigning for Courage trend? **Campaigning for Courage:** Over the last few years, schoolyard bullying has erupted as a major social issue on which brands, marketers and social groups are focusing all of their efforts. Joining forces, disparate institutions and groups, from celebrities to big brands and non-profits, are attempting to put an end to bullying through heartfelt videos, campaigns and social media initiatives aimed at creating courage among the youth and inspiring them to take action. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 30, 2011 to Nov 16, 2012 - Published: Jan 6, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Campaigning for Courage trend ### Anti-Bullying Campaigns Marketers & brands launching anti-bullying efforts to end schoolyard violence are encouraging young people to take matters into their own hands. ### Children-Targeted Bullying Campaigns Campaigns across the world are seeking to put an end to cyberbullying, affecting one in ten young people by creating highly-targeted school programs and infographics. ### Social Media Bullying Campaigns Social media giants and anti-bullying organizations are utilizing online platforms to unite people against bullying and promote sticking up for others and being a role model. ## What the Campaigning for Courage trend means for industry ### For Marketing & Advertising Marketing & advertising professionals can create campaigns that focus on social issues, such as anti-bullying, to bring attention to the cause and their brand simultaneously. ### For Education Educators can implement anti-bullying initiatives to help put a stop to bullying in school settings and address the growing issue of cyberbullying amongst kids. ### For Technology Technology professionals can leverage the power of apps and social media to create tools that enable individuals to anonymously report bullying incidents and alert authorities or trusted adults in real-time. ## Trend signals for Campaigning for Courage Trend score 3.0 out of 10, from popularity 49%, activity 35%, freshness 8%. - Popularity: 49% - Activity: 35% - Freshness: 8% ## Examples of the Campaigning for Courage trend 6 featured examples from Sep 30, 2011 to Nov 16, 2012. - [Heartbreaking Anti-Bullying Videos](https://www.trendhunter.com/trends/jonah-mowry-whats-goin-on): The Jonah Mowry 'Whats Goin On' Video is Heart-Wrenching (Category: Pop Culture) Implication: Disruptive innovation opportunities to implement anti-bullying programs and develop educational resources for students and teachers. - [Children-Targeted Bullying Campaigns](https://www.trendhunter.com/trends/cyberbullied): The 'Cyberbullied' Infographic Speaks to an Epidemic (Category: Life-Stages) Implication: Social media platforms have a responsibility to be more proactive in developing technological solutions that prevent or curb cyberbullying among children and teenagers. - [Courage-Creating Enterprises](https://www.trendhunter.com/trends/celebrate-the-hero): Celebrate the Hero is an Anti-Bullying Initiative for Students (Category: Social Good) Implication: Opportunity for schools and educators to implement anti-bullying programs that engage students and promote positive behaviors. - [Fearless Celeb-Inspired Campaigns](https://www.trendhunter.com/trends/paws-up-forever-project): The 'Paws Up Forever Project' Video Fights Back Against Bullying (Category: Social Good) Implication: The spread of the 'Paws Up Forever Project' to schools presents opportunities for innovative anti-bullying programs, resources, and awareness campaigns within the education indust… - [Social Media Bullying Campaigns](https://www.trendhunter.com/trends/facebook-be-bold-stop-bullying-canada): Facebook Be Bold: Stop Bullying Canada Unites Against Harassment (Category: Social Good) Implication: Companies can develop features and tools that promote kindness and discourage bullying on their platforms. - [Schoolyard Violence-Haulting Apps](https://www.trendhunter.com/trends/stop-bullies): Stop Bullies Uses GPS to Alert Authorities of an Assault (Category: Tech) Implication: The education industry can benefit from leveraging anonymous reporting apps to address and prevent schoolyard violence. ## Recent trend clusters - 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